Total
Analytics E-Business Edition
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| Perfect for the Meduim Sized
Businesses |
Monthly Subscription:
$ 49.99 |
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 Total Analytics E-Business includes
all the features of the Premium Edition, as well these
advanced features:
- Advanced Campaign Management
- Live
Cost Analysis (optional)
- Sales Summary Report
- Scenario Analysis
- Path Explorer
(optional)
- Organic
Search Report
- Path Analysis
- Referrers Report
- Bounce
Rate Report
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Advanced
Campaign Management
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 Measure
the ROI of Paid Advertising
Measure the ROI of your marketing campaigns; including
CPC, CPM and CPA cost models. You can define hierarchical
categories to organize your report display
(for example: paid search, vendor, keyword group). Then,
use Custom Reporting to set up exactly the reports you require. |
Live
Cost Analysis (Optional)
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 Dynamic
Price Information with the Revenue Earned on your Website
Measure the ROI of your paid search campaigns, keyword
by keyword. CPC Live Cost Analysis pulls together dynamic
price information from the leading PPC search engines with
the revenue earned on your website.
Included as a standard
feature of Total Analytics Enterprise, Live Cost Analysis
is also available as an optional plug-in to Total Analytics
E-Business. |
|
 Summarize
your Website Sales by the Hour, Day or Month
Identify sales trends, peak sales hour and seasons.
This report summarizes your website sales by the hour, day
or month, listing the revenue earned during that period
as well as the average order size. |
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 Reduce
Shopping Cart Abandonment
Troubleshoot your most popular paths to sale, and
reduce shopping cart abandonment. Analyze the steps your
visitors take through any multi-step process, for example
a purchase or a form submission. Redefine your process and
the changes apply to historical data, too. |
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 Study
Profitability of your Website Links
Study the profitability of your website links—by
viewing and navigating the pages of your site. Total Analytics
offers Path Explorer as a downloadable plug-in to Internet
Explorer 5.5, and higher, and superimposes link performance
directly on the web page. |
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 Identify
Specific Keywords Generated by Free Search Engine Traffic
Identify which search phrases are drawing free search
engine traffic to your website. Drill down to learn which
specific pages attract these visitors, and where they proceed
from these entry points. Identify which free search phrases
bring you paying customers, and then consider purchasing
paid search traffic with these keywords. |
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 Identify
Popular Visitor Navigation Paths and Improve Website
Navigation
Path Analysis shows you the most popular navigation
paths to or from a given web page. You can use this information
to improve website navigation and help your visitors better
reach their goals. You can reach Path Analysis reports as
a drill down from many other types of page analysis reports. |
|
 Identify
which sites send you performing traffic
Learn which website and pages send you traffic.
Drill down to discover the paths these visitors commonly
take through your website, for clues about their interests
and needs. Identify which sites send you performing traffic – in
terms of sales, member registrations, newsletter subscriptions
or any metric you define. |
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 Number
of Visitors that Arrive but Exit at that Page
How many visitors arrive at your website, but fail
to click beyond the first page? Examine your bounce rate
report to identify those pages that are turning away
visitors, and take action to improve these pages. |
