Optimize
your Websites Conversion at Each Stage
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Total Analytics delivers real-time results
Total Analytics is a comprehensive website reporting system
that provides real-time insight into visitor behavior,
and helps marketers and site managers increase sales, reduce
marketing costs and encourage visitor retention. |
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 How
does it work?
Add or subtract metrics within a given report using the Custom
Report Wizard. If you like the result, you can bookmark that
report for future use.
Key Benefit
Customize our reports to your business’s unique requirements.
Get exactly the metrics you need, when and where you need
them.
Availability
Enterprise |
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 How
does it work?
CPC Live Cost Analysis pulls together dynamic price information
from the leading PPC search engines with the revenue earned
on your website.
Key Benefit
Measure the ROI of your paid search campaigns, keyword by
keyword. Increase revenues without spending more.
Availability
Enterprise
E-Business (optional plug-in) |
Advanced
Campaign Management
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 How
does it work for you?
Track your marketing campaign results. Associate costs with
campaigns - including CPC, CPM and CPA cost models. Define
hierarchical categories to organize your report display.
Key Benefit
Measure the ROI of your marketing campaigns and optimize
your marketing budget. Analyze your results across categories
you define.
Availability
Enterprise
E-Business (optional plug-in) |
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 How
does it Work?
Analyze how different groups of visitors respond to your
campaign landing pages, page layouts, calls to action, and
more.
Key Benefit
Identify your most lucrative visitors and optimize your offer
Availability
Enterprise |
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 How
does it work?
Track the individual products your customers purchase, add
to their shopping cart, and preview. Define categories for
your products, and create custom reports.
Key Benefit
Increase revenues by identifying and promoting your most
profitable products.
Availability
Enterprise |
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 How
does it work?
Analyze the steps your visitors take through any multi-step
process, for example a purchase or a form submission. Redefine
your process and the changes apply to historical data, too.
Key Benefit
Troubleshoot your most popular paths to sale, and reduce
shopping cart abandonment.
Availability
Enterprise
E-Business |
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 How
does it work?
Examine the results for two time periods, side-by-side on
the same page. If you regularly need that report you can
bookmark it for future use.
Key Benefit
Learn how your website performance develops from month
to month. Use past results as a benchmark for improvement.
Availability
Enterprise
E-Business
Premium |
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 How
does it work?
Study your link performance by viewing the results directly
on each web page. Path Explorer is a downloadable plug-in
to Internet Explorer 5.5.
Key Benefit
Identify your most profitable web links and navigation
paths. Optimize your pages to increase the flow of traffic
through these paths.
Availability
Enterprise
E-Business (optional plug-in) |
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 How
does it work?
Learn the most popular navigation paths to or from a given
web page; Available as a drill down from many other types
of page analysis reports.
Key Benefit
Improve website navigation and help your visitors better
reach their goals.
Availability
Enterprise
E-Business |
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 How
does it work?
Download your Total Analytics report data in Excel or CSV
format. Download up to 10,000 records at a time.
Key Benefit
Easily share your Total Analytics reports with colleagues,
or archive them for later use. Even large files are easy
to manage.
Availability
Enterprise
E-Business
8 Premium |
