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PennWell is the publisher of technical & training books for the petroleum, electric power, water, and advanced technology industries, as well as publisher of Fire Engineering Books & Videos. PennWell has been publishing books for decades, and our online bookstore went live in 1998 using Yahoo! In 2002 our site underwent a cosmetic redesign that greatly improved its look, but we still weren’t taking full advantage of all the features the Yahoo! Store platform had to offer.
As we watched major online bookstores expand and add features to their websites, we knew we needed to make changes to our store to enhance the shopping experience for our technologically savvy customers. We searched for solutions and found several options – most that were cost-prohibitive or inflexible to our needs. Then, our representative from Yahoo! Told me about Colorado Web Solutions.
CWS impressed me with their portfolio and the features they could offer. Knowing that they specialized in Yahoo! Stores and could help us revamp our site while allowing us to continue to use a system we were familiar with – all at a great price -- made all the difference in the world.
Working with CWS exceeded my expectations. The staff was helpful and friendly, and they always answered my questions quickly and with great detail. They listened to my ideas and suggestions and never said no – rather they always went the extra mile to ensure my satisfaction.
Our newly revamped store has only been live for a short time, but we’re already receiving positive feedback from customers. One of the best comments I heard was from a potential author, who told us that after comparing our site to other publishers’ sites he felt like we had the most credibility.
As the marketing manager for PennWell Books/Fire Engineering Books, I am responsible for maintaining our online bookstore of more than 300 products. CWS made it easy for me to maximize the available features – even with my limited programming knowledge.
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