Subscribe to Our Blog

Cyber Monday Tip #8: Your Top Selling Category Page


Subscribe to Our Blog Return to Blog Home Page

November 20th, 2009 | Yahoo Store Tips


Cyber Monday Tip #8: Your Top Selling Category Page

Posted on November 20th, 2009 by Matt Sampson - Colorado Web Solutions

Part 8 of our month long Cyber Monday Prep Tips Series. Every day, we have been giving you one small piece of advice to check, fix or confirm within your Yahoo! Store in preparation for Cyber Monday 2009. View Past Yahoo! Store Tips.

Cyber Monday Yahoo! Store Preparation Tip #8: Tweak your Yahoo! Store Main Category Pages

Today I want you to look at your number one selling category online. Figure out whatever it is and go to that main category page. What do you see? Is it just a listing of additional sub categories and or products? Or is there actual content on that page? Do you get a feel for what you are selling and a desire to buy? Or just another “Yahoo Store List”. If you are only seeing listings further into the site, you are missing out on HUGE SEO benefits as well as great benefits for your customers.

Today’s task is to create content for your number one selling category page. Write a paragraph or two about the category. Be sure to include some of your keywords from Tip #1. If your site allows for images on your category pages, I’d suggest considering adding a lifestyle or good photo that fits specifically with the category you’ve selected. If you need good economical stock photos, I always check istockphoto.com first.

Once you’ve written your paragraph or two and found a good photo to use, get them loaded on your site asap. These inner pages with content will be critical to your long term SEO success.

If you’ve still got time, I’d suggest doing the same thing to your next few top selling categories. I promise, it’s worth the extra work. If you really want your store to succeed in the search engines, this is a “must do” step.

OK, get our there and start writing. I’ll expect to see more content online by this time tomorrow :)

Next week we’ll go over your product pages!

Comments are closed.


Still Have Questions?

featured client

CoffeeCakes.com

We can't imagine how great their offices smell. Seriously though, CoffeeCakes.com is one of our masterpieces.

See more Samples in Our Portfolio

Yahoo! Small Business Partner

We are proud to be an Authorized Yahoo! Merchant Solutions Developer featured in the Yahoo! Developer Directory.

Learn more about our expertise with Yahoo! Stores