Cyber Monday Tip #4: Your ‘About Us’ Page

Posted on November 16th, 2009 by Matt Sampson - Colorado Web Solutions

Part 4 of our month long Cyber Monday Prep Tips Series. Every day, we have been giving you one small piece of advice to check, fix or confirm within your Yahoo! Store in preparation for Cyber Monday 2009. View Past Yahoo! Store Tips.

Cyber Monday Yahoo! Store Preparation Tip #4: Your ‘About Us or FAQ’ Pages

Happy Monday Everyone! It’s time for the next Yahoo! Store Cyber Monday Tip and this one is all about YOU. Let’s take a look at your “About Us” Page. This can also be an FAQ page, but we are going to call it “About Us” for this tip.

First of all, if you do not have an ‘About us’ page, ask yourself why. Is the information already somewhere else? Do I not want to share too much? If you don’t have a good reason, do yourself a favor and create an “About Us” page. Most of your customers will never visit the page, but the customers that are a little more timid to purchase either from you, or online in general, are known to be frequent visitors of the “about us” page and often make their decisions based on what they read solely on that page.

So what should your About Us page contain? It’s really up to you, but we’ve seen sites that range from a “Company History” all the way up to very personal stories as to why the business was started. Both are extremely effective and I highly suggest creating one. Whether you go the historical route, the personal route or a path in-between, be sure to include information that would be relevant especially to a more timid or first time shopper. Tell them why they should shop from you. Make them believe in you. That’s what will get you the sale in the end.

Ok, that’s all for today! I’ll be back tomorrow with some Shipping Tips!