Cyber Monday Tip #3: Your ‘Contact Us’ Page

Posted on November 13th, 2009 by Matt Sampson - Colorado Web Solutions

Part 3 of our month long Cyber Monday Prep Tips Series. Every day, we have been giving you one small piece of advice to check, fix or confirm within your Yahoo! Store in preparation for Cyber Monday 2009. View Past Yahoo! Store Tips.

Cyber Monday Yahoo! Store Preparation Tip #3: Let’s Examine Your ‘Contact Us’ page

Today we’re going to focus on your Yahoo! Store’s “Contact us” page. Head to your stores “contact us” page now. Look at it for the first time. Put yourself in the shoes of your customer. Why have they arrived on this page? Are they trying to call you? Do they want to email you? Are they trying to locate your physical location to shop in person? Are they trying to make a return? You know your customers better than we do, so you’ll have to answer those questions before you do anything.

Once you’ve answered those questions, take a look at your Contact Us page and check to see if the most common needs of your customers are being met in an easy manner. Keep in mind that “customer service” and “contact us” pages are very different. Your Contact Us page should be very easy to use and not cluttered with too much unnecessary text. Always be sure to include every way to contact you. Phone, Email, Website, Mailing Address, etc. If you prefer to receive emails then make your email address the most prominent item on the page. If you prefer to talk to your customers on the phone, make your phone number the first thing they see.

The most important thing is that you make it easy for your customers to contact you in the best possible manner. And don’t forget to write them back.

That’s your tip for the day in our Cyber Monday Yahoo! Store Tip Series!

Check back tomorrow for some advice on your ‘About Us and FAQ’ pages!