Colorado Web Solutions

Cyber Monday Tip #12: Finalize Last Minute Promotions

Posted on November 26th, 2009 by Matt Sampson - Colorado Web Solutions

Part 12 of our month long Cyber Monday Prep Tips Series. Every day, we have been giving you one small piece of advice to check, fix or confirm within your Yahoo Store in preparation for Cyber Monday 2009. View Past Yahoo! Store Tips.

Cyber Monday Yahoo Store Preparation Tip #12: Getting your December Promotions organized and ready.

Today I want to talk about your last minute holiday promotions in your Yahoo Store. Before I get to that though, I would like to wish you all a very Happy Thanksgiving.

If you have not ever offered “last minute deals” you may want to consider trying that this season. We have seen a variety of promotions, but the ones that seem to work extremely well in some industries are discounted or free expedited shipping the final week before Christmas and last minute blowout deals on specific products.

Discounted Expedited Shipping

It’s a fact that the week before Christmas, online sales drop considerably due to the shipping delay and possibility of non-arrival on Christmas morning. What if you could capture more of those last minute shoppers before they start going to the physical stores? This doesn’t work for all merchants by any means, but for those that have products lines condusive to this, it may be worth considering. Especially if you want to milk more sales out of the rush.

Consider offering Free or heavilly discounted Two Day Shipping to customers the final week before Christmas. I’ve personally seen it work. Again, it only works if your product line allows for it size wise, etc, but if it does, this is a fantastic promotion. I could go on and on with the ideas regarding the shipping promotions, but I hope you get the idea. Be creative. What works for your business?

Last Minute Blow Out Deals

If you offer seasonal products, or even if you stocked up for the holidays and didn’t sell as much as you anticipated, the final week before Christmas is a fantastic time to blow out overstock or closeout inventory. Don’t wait until the traditional closeout season, you’ve got the customers now, they want to buy, if you have too much, discount it and move it before the rush slows down. Again, this is another great way to increase those sales that final week. Promote the heck out of it. Be sure it’s on your home page as well as your blog and email blasts. Stay Creative. How can this tip work for your business?

Ok, that’s all for today, I’m ready to go eat some turkey. Happy Thanksgiving again everyone. I’ll be back with more tomorrow. I think we’ll discuss email campaigns.

Matt Sampson | CEO | Colorado Web Solutions
http//www.ColoradoWebSolutions.com

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Related articles:

1. Cyber Monday Tip: Last Minute Details for your Yahoo Store
2. Cyber Monday Tip #11: Your Holiday Shipping Deadlines
3. Cyber Monday Tip #7: Twitter and Yahoo! Stores
4. Cyber Monday Tip #1: Your Home Page Text
5. Cyber Monday Tip #13: Get your Email Campaigns Ready