The Ultimate Salesperson: Your Website

Posted on March 16th, 2010 by Matt Sampson - Colorado Web Solutions

I saw this article today on the Yahoo! Small Business site and thought it was worthy of posting for our clients and visitors. I agree with the theory behind this article completely. I don’t completely agree with the implementation, but overall, a great piece worth reading. If you’d like to read the entire article, I added a link to it below. Enjoy!

Matt Sampson
Colorado Web Solutions

By Ramon Ray – Entrepreneur.com

I know that a business’s website is one of the most powerful sales tools a small business can have, but I’ve never thought of a website as a salesperson until now. Do it yourself and you might start looking at websites differently.

If you think of your website as a salesperson, you’ll begin to think of it as more than just a glorified brochure.  You’ll even want it to be better designed, since you probably want your sales reps to look good.

To help develop your website into a salesperson, ask these four questions:

1. Does your website know everything about your business that it should?

2. Do you measure your website’s success (daily, weekly, monthly, quarterly or annually)?

3. Do you offer your website “training” on your business fundamentals, new trends or economic changes in your local market or in the national business climate for your industry?

4. Does your website have all your current products, services and pricing?

You would never send a sales representative to prospective clients without ensuring he or she had all the needed information, so your informational expectations of the website should be no different.

If you are selling a line of women’s handbags and scarves in person, for example, it would make sense to describe the fabric and the show the bags from all angles, detailing which scarves are machine washable and which scarves are not. The same sales routine applies to your website.

Sales representatives also educate themselves about their clients, so they spend a lot of time listening to the customer’s needs and concerns before selling a product or service. The same applies to your website.

Read the rest of the article at: http://smallbusiness.yahoo.com/r-article-a-113115-m-3-sc-17-the_best_salesperson_your_website-i