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March 17th, 2009 | Yahoo Store Analytics, Yahoo Store News, Yahoo Store Tips

Are you using the Yahoo! Store Web Analytics?

Posted on March 17th, 2009 by Matt Sampson - Colorado Web Solutions

When most savvy web users think of analytics, they think of Google Analytics. It’s free, easy to use, fairly intuitive and did I mention that it’s free? While Google Analytics provides good top level data for websites, you do get what you pay for.  The Google Analytics data provides you a great summary of some critical aspects of your site’s traffic, but it falls short (especially with Yahoo! Stores) at having reliable data to drill down and analyze. In addition, the Google Analytics code that is provided to you from Google itself does not function completely with Yahoo! Stores, so you either have to sacrifice some sales data, or you have to pay someone to write an additional script to make Google Analytics work on Yahoo! Stores.

But it’s free! Yes it is, and we don’t discourage use of Google Analytics (we use it!), but we do discourage the use of ONLY Google Analytics. If you are a Yahoo! Store owner and do not have the base level package, you have access to some of the best analytics software available right from within your store. And you’re already paying for it, so start using it!

I’m writing about Yahoo! Web Analytics. Have you heard of it? The Yahoo! Merchant Solutions group has been quietly promoting this new analytics suite for Yahoo! Stores for a few months now, but many merchants missed the hub-bub because it was right before the Holiday Rush last year.

This technology is brand new to Yahoo! Stores, but the software and experience that are the base of the platform have been around for years. Yahoo! purchased a company called Index Tools and then integrated their services (that averaged fee’s of about $150 a month by the way) into Yahoo! Stores. I have personally been using Index Tools on my sites for almost 7 years and can tell you that the data from this service is far superior to that of the “free” variety.

In fact, just this month in the WebSite Magazine Blog Briefs, I read an article about how Yahoo! Analytics was providing more reliable data than Google Analytics in several key categories. It was a 470 page report if you’re interested.

You’ve got the best of both worlds at your fingertips. A service that has value provided to you as no additional charge.

It’s Free? It sure is!

If you have one of the top two tiers of Yahoo! Stores, you have Yahoo! Analytics included with your store at no additonal fee. Like I mentioned above, Index Tools averaged about $150 a month for the service, so this is a substantial value to Yahoo! Small Business Merchants.

Have you activated your Analytics Yet?

Activate Your AnalyticsBefore I ask you if you are USING the Yahoo! Store Analytics, I should probably ask you if you have ACTIVATED your Yahoo! Store Web Analytics? If not, stop what you are doing right now and activate it. It just takes a few moments, you have to accept the “Terms and Conditions” etc. and then you’re in and tracking. Head to your main Manager screen and look below the “Statistics” column and you will see the new Yahoo! Web Analytics heading. Just follow the links and you’ll be up and running in a few seconds.

I’ve got much more to say about analytics and their immense value to your business. Keep watch over the next few weeks as I delve deeper into Analytics and teach you a few critical techniques including tips that can increase your advertising potential while reducing your costs and give you greater control over your visitors. It’s all about using your analytics correctly and efficiently.

Stay tuned and in the mean time, Go Activate your Analytics!

Matt Sampson
Colorado Web Solutions

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