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Trim the Fat in your Yahoo! Store’s Ad Budget with Analytics

Posted on September 9th, 2009 by Matt Sampson - Colorado Web Solutions

I could go on and on about the utmost importance of using analytics in your Yahoo! Store. And I’m not talking about Google Analytics, I’m talking about  real analytics, the Yahoo! Web Analytics that come free with Yahoo! Stores (minus the basic package). Yahoo! Web Analytics is extremely powerful and, in my opinion, much more useful than Google Analytics. [read more about that here]

Today I’m going to highlight one simple case study regarding Analytics.

Before I get too deep into this, I want to remind Yahoo! Store owners again to ACTIVATE YOUR ANALYTICS! If you have not yet activated your analytics, you’re not collecting data, so please do that ASAP, even if you don’t know what to look for in your reports. Start collecting Data now. [Learn More Here]

Once you have activated your account you will be collecting data which is critically important. To take advantage of what I’m going to write about below, you will need to take your analytics account one step further and start tracking your specific marketing campaigns (Google Adwords, Yahoo Search, etc) If you are not familiar with how to do this, please contact Colorado Web Solutions and we can get your account set up to track campaigns and provide you with all the necessary instructions for only $100.

Ok, now it’s time for the details.

Last week we were doing some work with a client and the goal of the meeting was to try to reduce the expense of Google Adwords without sacrificing sales. It was a common goal that we hear time and time again.

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