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Add Sizzle to your Yahoo! Store this Summer

Posted on June 20th, 2011 by Matt Sampson - Colorado Web Solutions

Here at Colorado Web Solutions we offer quite a number of great features as part of our Standard Design packages. While the feature set we offer for our Standard packages covers the “basics” one should expect from a quality ecommerce site, there are several add-on features we offer that can really take your store to the next level. We often have current or new clients ask us what’s the latest feature that we’d recommend based on what other stores are adding. So, here is our “Summer Sizzle” add-on list for Yahoo Stores:

Java Rotational Banner

Many sites these days have some type of promotional banner on the homepage. Often the display will rotate every few seconds showing several banners in a relatively short span of time. A rotational banner serves to not only educate potential customers regarding products and promotions but also creates a visually appealing area on a homepage to further accentuate a sites aesthetic appearance. Here at CWS we prefer to use Java Script banners rather than Flash for this purpose. The reason is clients can then easily switch out for new banners without the need for continued developer involvement. Our Java banners are Variable based and quite easy to maintain.

Cascading Menus

Cascading Menus, Fly-out Menus, Accordion Menus – are all names for the same feature. Rather then having the main categories listed on your homepage navigation and if clicked, the customer is taken to a sub-category page, a Cascading Menu allows for the sub-categories under a given Parent Category to be displayed directly on the homepage. This is achieved by hovering over a parent category and the sub-categories are then shown. There are many different options for how the “fly-out” can be displayed. If you’re interested in exploring how Cascading Menus can benefit your site, please speak with one of our Project Managers.

Floating Cart

We’ll be honest – in the initial days after Yahoo released their Floating Cart, there were a few issues with the functionality and cross-browser compatibility concerning this feature. However, Yahoo has worked very hard at eliminating most of the bugs. We’re now comfortable installing this feature on clients’ sites – and it can be a tremendous feature for up-sells. The reason being, customers can add items to their cart – without actually going into the cart. Customers can continue to browse a stores product line or check the contents of their cart from any page!

Social Media Add-on

Social Media is all the rage and it’s likely that this vertical channel for sales will continue to increase and improve in the years ahead. To date the most popular of the social media links has been Facebook, Twitter and Blogs. While this will likely remain for the foreseeable future, there are other companies and services that will inevitably be added to the list. Yahoo offers their own version of a social media add-on which Colorado Web Solutions can add to any Yahoo store on the Merchant Solutions platform. For older stores, we’ve also come up with our own social media script that offers similar functionality to what Yahoo provides.

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Advanced Product Reviews

There is likely no better reason for customers to buy from a store – then other customer’s opinions. Having Product Reviews on a Product page can greatly increase conversions. Customers can review what others are saying about a product or even about a store’s service and if the review is positive, the chances are high the customer will purchase. Product Reviews can also greatly enhance the overall look and feel of a product page. Having Reviews, a well laid out Product Table and some form of Cross-sell, can really help round out the overall appearance of a product page, likely leading to more conversions!

There are certainly many more features that can add excitement to your store, however I feel the above features are probably the most sought after – at this time. As more features are created, refined or become popular, we’ll be sure to let you know!

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