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Segment Yahoo Store Customers with Customer Manager

Posted on June 29th, 2011 by Matt Sampson - Colorado Web Solutions

While many of our clients have already integrated Yahoo’s Customer Registration, we’ve been getting a lot of questions regarding the Customer Manager and how this can be used to more effectively manage your existing customer base. I thought it would be a good idea to briefly cover some of the major features and benefits available via the Customer Manager link found in Store Manager.

Yahoo! Store Customer Manager

Customer Manager at its most basic level is designed to generate reports that store owners can use to more effectively understand and target their customer base. The reports allow owners to sort and filter relevant customer information and past order data. Prior to this important release, there was not a way to access or use any of the customer information collected via the Customer Registration module. Now, store owners can filter customers into specific groups or segments, gaining a better understanding of who their customers are – which translates to better marketing strategies.

The filtering and sorting allows store owners to find out what products customers are buying and when. Owners can use this information to create unique “single-use” coupons designed as an advanced method of up-selling or cross-selling. Owners can use email marketing, showcasing new or sale items targeted to specific customers who have purchased similar items in the past. The filters are quite powerful and can be used to show order values, order histories, total number of orders and much more.

If used properly, the Customer Manager can be a powerful tool to understand your customer buying habits. If you’re currently using Customer Registration and you haven’t taken a look at the Customer Manager, we strongly suggest you take some time to review what this feature can do.

For more information on Customer Registration installs, please click here:
http://www.coloradowebsolutions.com/blog/general-news/yahoo-store-customer-registration-installation-starting-at-150/

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