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October 14th, 2008 | Search Engine Optimization, Yahoo Store Client Launch, Yahoo Store Tips


CoffeeCakes.com Unveils Redesigned Website

Posted on October 14th, 2008 by Colorado Web Solutions - Yahoo Store Developers and Designers

New Design Yields Immediate Results of Almost 70% Increase in Traffic for Internet Baked Goods and Gifts Retailer

CASTLE ROCK, Colo., Oct. 14 /PRNewswire/ — CoffeeCakes.com, a gourmet baked goods and specialty gifts Internet retailer, today announced that its newly designed website has successfully completed beta testing and will become the company’s official web site and online store.

The new website was designed by Colorado Web Solutions, a website design and search engine marketing services provider. In the first few days of testing the new design, traffic to CoffeeCakes.com’s site increased by approximately 70% — largely attributable to the site’s enhanced search engine optimization capabilities. Also, the company has seen a sharp increase in catalog requests (up 2,500%) over this time last year. This is most likely due to the fact that every page of the website now offers a “request for catalog” option.

In today’s economy, when marketing dollars are at a premium, companies may be reluctant to commit the necessary capital to redesigning their websites for Search Engine Marketing (SEM). However, it has been determined that 85% of all visits to websites originate through major search engine and shopping engine searches. It has also been determined that 62% of search engine users click on the links that are listed on the first page of their search engine results. Most SEM experts agree that companies should do their utmost to be ranked within the top 10 listings of a search engine result.

The rising importance of SEM is validated by the fact that the North American SEM industry grew from $9.4 billion in 2006 to $12.2 billion in 2007 according to the Search Engine Marketing Professional Organization (SEMPO).

“Experts tell us that we should reevaluate our websites every two years,” said Sherry Comes, President and Founder of CoffeeCakes.com. “At CoffeeCakes.com, we know we have a great product and exceptional customer service, but that’s all meaningless if our customers and prospective customers never find our site or find it difficult to use.”

Matt Sampson, CEO of Colorado Web Solutions, has a proven track record in creating website designs that result in client success. “We don’t just design websites, we design businesses,” says Sampson. Initially, Sampson projected that CoffeeCakes.com would see at least a 25% increase in sales over the next year because of the new design. His projection has proven to be conservative. CoffeeCakes.com has actually realized an increase in revenue of 65% over this time last year — partly attributable to the web redesign — but also attributable to a concerted marketing push that includes email marketing, PR and creative call center programs.

CoffeeCakes.com will also work with Colorado Web Solutions to launch a second online store called MyBlueDaisy.com in 2009.

To view CoffeeCakes.com’s new website visit http://www.CoffeeCakes.com.

To contact Arvada-based Colorado Web Solutions visit http://www.coloradowebsolutions.com.

About CoffeeCakes.com

CoffeeCakes.com (http://www.coffeecakes.com) is a privately-held company that markets specialty food and gourmet gift items exclusively on the Internet. Founded in 1995, the company is headquartered in Castle Rock, Colorado. CoffeeCakes.com’s product line includes coffeecakes, cheesecakes, whiskey cakes, rum cakes, travel mugs and more.

About Colorado Web Solutions

Colorado Web Solutions (http://www.ColoradoWebSolutions.com) is an Authorized Yahoo! Merchant Solutions Partner based in Arvada, Colorado. Founded in 1997, Colorado Web Solutions specializes in the Yahoo! Store Platform, Email Marketing and Search Engine Optimization. For more information about Colorado Web Solutions, visit their websites at: http://www.ColoradoWebSolutions.com and http://www.15seo.com.

Contact: Celine Hundt (303) 663-5153 office


Source: CoffeeCakes.com

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