Great Article on Blogging with Sales in Mind

Posted on August 24th, 2010 by Matt Sampson - Colorado Web Solutions

Hi Everyone –

I read an article this morning that I wanted to share with you from Social Media Examiner (http://www.socialmediaexaminer.com). The author, Nathan, did an excellent job providing concrete examples of how your blog can be used better as a sales tool, without coming across like a sales tool. I’ll include a little of the article below and provide a link to the full text.

If you do not have a blog for your Yahoo Store yet, we can set one up for you for very little money.

Enjoy!

No matter how great your company is at playing the social media game, let’s not kid ourselves… The ultimate goal for many businesses is profit, not engagements, retweets or Facebook likes.

The real question is how many people are buying what you’re selling?

Unfortunately, getting your blog readers to buy what you’re selling, especially if you run an online business, can be difficult. This article will reveal a proven technique to turn your blog into a sales engine.

If your social media campaigns are not netting you any cash, then you’ll be out of the game in a hurry.

Twitter, Facebook and YouTube are great marketing channels, but the blog is king. If you aren’t setting your blog up to convert when new Twitter or Facebook users come your way, then your entire content marketing plan will be in jeopardy.

So what do you do to overcome this? You not only have to find a way to build in social proof, provide a value proposition, craft an offer and convince readers that your product is worthwhile, but you also have to do it in a way that isn’t pushy, doesn’t confuse people and works for you around the clock.

Sounds impossible, right? Wrong.

This article will introduce the concept of using your blog as a lateral sales page.

Read the rest of this article here:

http://www.socialmediaexaminer.com/how-to-use-your-blog-to-drive-social-sales/