Google Datafeed Submission Changes

Posted on August 29th, 2011 by Brent Carey

For any of our client’s that are currently submitting feeds to Google – there will be some important changes happening on September 1^st of this year. Our feed partner, Godatafeed.com strongly suggests updating feeds, as a failure to do so could result in account suspension from Google Product Search. Please take note of the following 3 key changes to Google datafeed submissions:

1. Unique Identifier Requirement: Merchants will need to provide 2 out of 3 data points: accurate Brand/Manufacturer, MPNs or UPC codes (or ISBNs for books).

2. Google’s Newest Requirements: The following data will now be required: Google Product Category, Product Type (recommended), Availability Fields, Images (300×300).

It’s important for any apparel merchant to provide variant information for size, color, gender and age by the 22^nd of September.

3. Shipping and Tax Information Requirements: Include tax and shipping information by September 1^st. The pricing data can be set through your Google Merchant Center or by item-level in your datafeed.

It’s important to have accurate tax and shipping information. Exclusion of this information may cause your feed to be disapproved.

For more detailed information please visit our partner’s page related to this topic: http://godatafeed.blogspot.com/2011/08/googles-top-3-feed-changes-to-review-by.html