Cyber Monday Tip #13: Get your Email Campaigns Ready

Posted on November 27th, 2009 by Matt Sampson - Colorado Web Solutions

Part 13 of our month long Cyber Monday Prep Tips Series. Every day, we have been giving you one small piece of advice to check, fix or confirm within your Yahoo Store in preparation for Cyber Monday 2009. View Past Yahoo! Store Tips.

Cyber Monday Yahoo Store Preparation Tip #13: Prepare your email campaigns in advance

I could go on about email campaigns for hours, but today I’m going to just talk about a few aspects. First of all, if you do not have any email campaigns planned, it’s time to do that. Get it done this weekend. I would suggest up to 3 emails for the month of December, don’t do anymore or people will get annoyed.

Here’s a few tips for these emails you’re going to prepare.

1. Make sure your Yahoo Store email campaigns have a point. Why are you sending it? What is the customers benefit for reading it?
2. Be sure to have a strong “call to action”. Ask your customer to do something. Encourage them.
3. Never ever send out an email with the same content the next week. Always change it. Even if the offers have not changed. Re-write it, re-market it. You will guarantee yourself unsubscribers from your list by sending a duplicate this time of year.
4. Don’t overcrowd or underwhelm. Keep your emails simple, but make sure (as i mentioned above) to have a clear point and goal with your emails.
5. Don’t send them Monday morning. If your primary customers typically shop from their homes for your products, consider sending your first email Sunday late afternoon. Just as they settle down to start shopping. If your customers typically shop from you while at work, I’d suggest a mailing either Tuesday mid-morning or possibly Monday Mid afternoon.

Ok, the list could go on forever, but I’ll stop there. If you’d like more information on our Constant Contact marketing services, please visit this link:

http://www.coloradowebsolutions.com/yahoo-store-email-marketing.html

Be sure to get those email’s planned and implemented soon! I’ll be back next week with some thoughts on Analytics. See you all then.