Yahoo! Store Blog by Colorado Web Solutions » Yahoo Store Tips

Start Using Yahoo Web Analytics

Brent Carey — Wed, 17 Aug 2011 20:53:33 +0000

Very often upon completion of a new store design our clients will ask us to install Google Analytics (GA). While GA is likely the most popular analytics tool available – and it can certainly assist store owners with detailed reporting, many Yahoo store owners don’t realize or utilize one of the more functional tools available through their Store Manager.
Yahoo Web Analytics is a powerful data collection tool that all Yahoo store owners with a Standard or Professional store automatically have at their disposal. A few years ago Yahoo made an incredibly astute move by acquiring an advanced analytic tool from a company called Index Tools. Yahoo then integrated that tool into their store platform and made the tool available to virtually the entire Yahoo store community. What we find interesting is that even now, a few years after the tool was launched, many of our clients don’t take advantage of a built-in tool that exceeds or at least rivals GA in features and functionality.
A very important component to successful online marketing and sales is knowing how you customer base thinks and what tactics they respond to. Without detailed knowledge of your customers buying habits, selling products without analytical justification is like shooting in the dark. That’s where Yahoo Web Analytics comes in. With literally hundreds of reporting options, visitor segmentation and advanced tracking features, Yahoo store owners can be assured of a gaining a better understanding of their customers and how they can better relate to them.
Yahoo Web Analytics is somewhat unique in that it provides real-time reporting. Many analytic tools rely on historical data, which is certainly better than nothing. However Yahoo Web Analytics takes data collection one step further and delivers reports instantly giving store owners real-time information. This is extremely beneficial in that owners can see if a particular coupon just implemented is having the desired effect or if that new item is really generating the buzz they were hoping for. If not, changes can be made right then – rather then after a critical buying cycle has ended.
Owners will also have the ability to filter and segment customer data via a uniquely customizable dashboard. Based on an owners specific business needs – that store owner can create dashboards that show only what they need or want to see. Metrics can be displayed which show specific visitor patterns, precise geographical locations, important referrers or results of that latest marketing effort.
While we would be the first to admit that the feature set available within Yahoo Web Analytics is so vast that it will take some time to become comfortable with its usage – the tremendous benefit gained from using this tool far outweigh the somewhat extensive learning curve. We highly recommend that every Yahoo store owner takes advantage of this powerful feature, in the end you’ll be thankful for taking the time getting to know this great analytic tool.

Segment Yahoo Store Customers with Customer Manager

Matt Sampson - Colorado Web Solutions — Wed, 29 Jun 2011 19:31:15 +0000

While many of our clients have already integrated Yahoo’s Customer Registration, we’ve been getting a lot of questions regarding the Customer Manager and how this can be used to more effectively manage your existing customer base. I thought it would be a good idea to briefly cover some of the major features and benefits available via the Customer Manager link found in Store Manager.

Yahoo! Store Customer Manager

Customer Manager at its most basic level is designed to generate reports that store owners can use to more effectively understand and target their customer base. The reports allow owners to sort and filter relevant customer information and past order data. Prior to this important release, there was not a way to access or use any of the customer information collected via the Customer Registration module. Now, store owners can filter customers into specific groups or segments, gaining a better understanding of who their customers are – which translates to better marketing strategies.

The filtering and sorting allows store owners to find out what products customers are buying and when. Owners can use this information to create unique “single-use” coupons designed as an advanced method of up-selling or cross-selling. Owners can use email marketing, showcasing new or sale items targeted to specific customers who have purchased similar items in the past. The filters are quite powerful and can be used to show order values, order histories, total number of orders and much more.

If used properly, the Customer Manager can be a powerful tool to understand your customer buying habits. If you’re currently using Customer Registration and you haven’t taken a look at the Customer Manager, we strongly suggest you take some time to review what this feature can do.

For more information on Customer Registration installs, please click here:
http://www.coloradowebsolutions.com/blog/general-news/yahoo-store-customer-registration-installation-starting-at-150/

Matt Sampson | CEO | Colorado Web Solutions
http//www.ColoradoWebSolutions.com

Add Sizzle to your Yahoo! Store this Summer

Matt Sampson - Colorado Web Solutions — Mon, 20 Jun 2011 16:47:09 +0000

Here at Colorado Web Solutions we offer quite a number of great features as part of our Standard Design packages. While the feature set we offer for our Standard packages covers the “basics” one should expect from a quality ecommerce site, there are several add-on features we offer that can really take your store to the next level. We often have current or new clients ask us what’s the latest feature that we’d recommend based on what other stores are adding. So, here is our “Summer Sizzle” add-on list for Yahoo Stores:

Java Rotational Banner

Many sites these days have some type of promotional banner on the homepage. Often the display will rotate every few seconds showing several banners in a relatively short span of time. A rotational banner serves to not only educate potential customers regarding products and promotions but also creates a visually appealing area on a homepage to further accentuate a sites aesthetic appearance. Here at CWS we prefer to use Java Script banners rather than Flash for this purpose. The reason is clients can then easily switch out for new banners without the need for continued developer involvement. Our Java banners are Variable based and quite easy to maintain.

http://www.coloradowebsolutions.com/rtml-home-flash-center.html

Cascading Menus

Cascading Menus, Fly-out Menus, Accordion Menus – are all names for the same feature. Rather then having the main categories listed on your homepage navigation and if clicked, the customer is taken to a sub-category page, a Cascading Menu allows for the sub-categories under a given Parent Category to be displayed directly on the homepage. This is achieved by hovering over a parent category and the sub-categories are then shown. There are many different options for how the “fly-out” can be displayed. If you’re interested in exploring how Cascading Menus can benefit your site, please speak with one of our Project Managers.

http://www.coloradowebsolutions.com/rtml-cascading-menus.html

Floating Cart

We’ll be honest – in the initial days after Yahoo released their Floating Cart, there were a few issues with the functionality and cross-browser compatibility concerning this feature. However, Yahoo has worked very hard at eliminating most of the bugs. We’re now comfortable installing this feature on clients’ sites – and it can be a tremendous feature for up-sells. The reason being, customers can add items to their cart – without actually going into the cart. Customers can continue to browse a stores product line or check the contents of their cart from any page!

http://www.coloradowebsolutions.com/rtml-floating-cart.html

Social Media Add-on

Social Media is all the rage and it’s likely that this vertical channel for sales will continue to increase and improve in the years ahead. To date the most popular of the social media links has been Facebook, Twitter and Blogs. While this will likely remain for the foreseeable future, there are other companies and services that will inevitably be added to the list. Yahoo offers their own version of a social media add-on which Colorado Web Solutions can add to any Yahoo store on the Merchant Solutions platform. For older stores, we’ve also come up with our own social media script that offers similar functionality to what Yahoo provides.

Advanced Product Reviews

There is likely no better reason for customers to buy from a store – then other customer’s opinions. Having Product Reviews on a Product page can greatly increase conversions. Customers can review what others are saying about a product or even about a store’s service and if the review is positive, the chances are high the customer will purchase. Product Reviews can also greatly enhance the overall look and feel of a product page. Having Reviews, a well laid out Product Table and some form of Cross-sell, can really help round out the overall appearance of a product page, likely leading to more conversions!

There are certainly many more features that can add excitement to your store, however I feel the above features are probably the most sought after – at this time. As more features are created, refined or become popular, we’ll be sure to let you know!

http://www.coloradowebsolutions.com/rtml-product-reviews.html

Matt Sampson | CEO | Colorado Web Solutions
http//www.ColoradoWebSolutions.com

Should you add Cascading Menu’s to your Yahoo Store?

Holiday Prep Tip: Include a Coupon with your Shipments

Matt Sampson - Colorado Web Solutions — Tue, 12 Oct 2010 16:38:45 +0000

Greetings everyone! Last year we did a “Countdown to Cyber Monday” series for our Yahoo Store Merchants and while we plan to do the same thing this year, we also feel that there are some elements of preparation that can and should be done further ahead of time. Thus was born the Holiday Prep Tips. We hope you will find these articles useful and we always welcome your comments and thoughts.

This week, we are going to focus on your outgoing packages.

First of all, let’s look at what is in your box. I assume you at least have the product(s) and a packing slip of some kind. Have you customized your Yahoo Store packing slip? It’s not something you can do within your store, but you certainly can outside of it. Here’s an article I wrote a while back about customizing your packing slip if you’re interested.

Do you have anything else in your package? A company sticker? Generic Thank You note? How about Return Instructions? I know that all of these items take time and some require cash, but there is a simple thing you can do with very little effort that can bring huge returns. Coupons. If your store has repeat customers at all (some don’t!) then you should really consider taking this article to heart. It can do wonders for your holiday and post-holiday orders.

Assuming you have a product line that is allowed to be discounted to some extent, I would highly suggest adding a coupon to every single package you ship that is valid for a limited period of time (maybe one to two months) that provides the customer with some sort of “VIP Discount”. It could be for Free Shipping if you don’t typically offer that, or for a percentage discount or even for a specific product you may have too many of. The choice is up to you. We have seen the greatest success with a flat rate discount on their next order (10% to 15% is the sweet spot) or for Free Shipping if the store typically charges for shipping.

The coupons are really easy to create and print on your own. I would suggest trying to print at least four on a page so that you are not wasting paper and toner/ink. A program like Microsoft Word can create a two column and two row table for you to work with. If you are more advanced Photoshop and Fireworks are great tools too for coupon creation.

Why an I suggesting Coupons in your Shipments?

People LOVE coupons and rewards. Just look at a service like Groupon that actually has people sign up to receive ads and coupons daily in their email box. In a realistic setting, you’re not going to get a 100% return on your coupons, but for those customers you have that are considering another item that you might carry or have a holiday shopping list that includes items you sell, that coupon may just be the ticket to get them back into your site and keep them from ordering from a competitor. I would start immediately. Get your coupons in packages this week so that you can capture your customers again for the holidays. We’ve also seen a number of stores that have experienced a jump in sales during a traditionally slow January because of all of the coupons that went out over the holidays. Start using coupons in your packages and don’t stop.

A Few Tips on your Shipping Box Coupons

I’ve included an example of an old coupon we created about a decade ago for you to look at. Remember, this was just one of 4 on a page.

Include an Expiration and Make it Short: Adding an expiration date doesn’t mean you have to print new coupons every few week or months. While not quite as effective as a physical date, we typically suggest adding verbiage like “Valid for the next 45 Days” or something like that to avoid paper waste. Even though you may not actually have an expiration on the code in your Yahoo Store, you will at least have the ability to not honor coupons that are “expired” and invalid.

One Time Use or Multiple Times: Do you want to tell your customers that your coupon is a one time use coupon? We suggest this although once again, you will not be able to actually enforce the one time status if you use a global coupon code. At least you said it though!

Include your Domain Name: We would HIGHLY suggest adding your domain to anything you create. Once the coupon goes into a “coupon pile” your customers need to remember that it was your site offering the discount.

You can print on the front and back: Remember, if you want to you can print on both sides of the sheet to include more information or your logo, etc. Simply print the first batch of coupons, put them back in the printer upside down and run the second page.

I hope that you found this small tip helpful, we will continue to post new tips as we approach the holidays so be sure to subscribe to our blog, follow us on twitter or become a fan on facebook with the links below!

Have a great week everyone.

Matt Sampson | CEO | Colorado Web Solutions
http//www.ColoradoWebSolutions.com

Add International Shipping to your Yahoo! Store today

Matt Sampson - Colorado Web Solutions — Mon, 27 Sep 2010 13:10:51 +0000

Colorado Web Solutions is pleased to announce our newest partnership with Bongo International to provide International Shipping Services to Yahoo! Store Owners.

Colorado Web Solutions has partnered with Bongo, a leader in International Shipping and is now able to offer Yahoo store owners quick and easy access to international shipping services. Aside from a one time set up fee that we are offering up to 50% on, there is absolutely no cost to you as a merchant! We have also been able to negotiate a one year commitment for our clients vs the standard two year commitment normally required by Bongo.

If you are not familiar with how Bongo works, let me explain it to you. It’s quite amazing.

As a merchant you will sign up for the Bongo service and we will install the technology on your site for you. There is a $500 fee for this set up process. For the rest of the month and all of next month, we are offering a 50% discount on installation and set up bringing the total price down to only $250! This is the last fee you will have to pay for international shipping!

Once your website is set up and the code is installed, your international clients will have the option to join Bongo for their international shipping. Your customers will join Bongo and create an account directly on-top of your site so you will not be sending anyone away from your domain. International clients have the option to pay a per-use rate or they can sign up for a monthly membership and get substantial discounts on shipping.

After your international customer has created their account, Bongo will provide them with a US based shipping address and they will enter this address into your yahoo store. Once the order has been placed you will ship the item to the Bongo facility and they will take care of the rest for you!

You will never have to fill out another customs form or wonder if you are shipping to a “real address” ever again.

Speaking from experience when I used to manage a Yahoo Store, we were hesitant to start international shipping due to the fraud, customs and headache of offering the service. We did end up offering international shipping and it became a good portion of our business. If we had had access to a service like Bongo back then, it sure would have made life quite a bit easier.

My advice to you is: if you have considered offering international shipping from your yahoo store, I would highly suggest you give this service a good look.

If you would like to read more about International shipping for Yahoo Stores, please click this link to explore the service further.

If you would like us to have a bongo Representative contact you asap about International Shipping Options, please click this link to fill out our interest form.

Thanks so much everyone and have a great week.

Matt Sampson | CEO | Colorado Web Solutions
http//www.ColoradoWebSolutions.com

Great Article on Blogging with Sales in Mind

Matt Sampson - Colorado Web Solutions — Tue, 24 Aug 2010 15:41:04 +0000

Hi Everyone -

I read an article this morning that I wanted to share with you from Social Media Examiner (http://www.socialmediaexaminer.com). The author, Nathan, did an excellent job providing concrete examples of how your blog can be used better as a sales tool, without coming across like a sales tool. I’ll include a little of the article below and provide a link to the full text.

If you do not have a blog for your Yahoo Store yet, we can set one up for you for very little money.

Enjoy!

No matter how great your company is at playing the social media game, let’s not kid ourselves… The ultimate goal for many businesses is profit, not engagements, retweets or Facebook likes.

The real question is how many people are buying what you’re selling?

Unfortunately, getting your blog readers to buy what you’re selling, especially if you run an online business, can be difficult. This article will reveal a proven technique to turn your blog into a sales engine.

If your social media campaigns are not netting you any cash, then you’ll be out of the game in a hurry.

Twitter, Facebook and YouTube are great marketing channels, but the blog is king. If you aren’t setting your blog up to convert when new Twitter or Facebook users come your way, then your entire content marketing plan will be in jeopardy.

So what do you do to overcome this? You not only have to find a way to build in social proof, provide a value proposition, craft an offer and convince readers that your product is worthwhile, but you also have to do it in a way that isn’t pushy, doesn’t confuse people and works for you around the clock.

Sounds impossible, right? Wrong.

This article will introduce the concept of using your blog as a lateral sales page.

Read the rest of this article here:

http://www.socialmediaexaminer.com/how-to-use-your-blog-to-drive-social-sales/

Matt Sampson | CEO | Colorado Web Solutions
http//www.ColoradoWebSolutions.com

Is it time to hire a Yahoo Store Designer?

Matt Sampson - Colorado Web Solutions — Tue, 13 Jul 2010 17:10:31 +0000

Yahoo Merchant Solutions stores are fantastic for small to mid-size businesses to quickly get their products online. One of the many benefits of the Yahoo platform is that customers with little web knowledge have the ability to create their own stores, upload their own products/ images and run an online store with little or no involvement from third parties.

For many store owners this works great initially, and possibly even for years. However, there comes a time when the default Yahoo store won’t be able to compete with more attractive and functional competitors running the same platform. At that critical juncture the store owner can learn HTML/RTML and attempt to re-design their own store or they can seek out a yahoo store professional developer to handle the process for them.

There are a few key reasons why I believe it’s a good idea to use a professional developer like Colorado Web Solutions to facilitate a yahoo stores redesign process.

First and foremost is experience.

Colorado Web Solutions clients all work with individual Project Managers, Developers and Designers with extensive backgrounds in Yahoo store development encompassing the use of various coding languages such as RTML, HTML, PHP, CSS. Our team has in-depth knowledge relating to custom website creation, analytics, affiliate platforms, Adwords, blogs, social media et al. We also have real-world experience running Yahoo stores and non-Yahoo custom stores. When a client comes to us looking for a Yahoo Store re-design – they get our combined knowledge and perspective which immediately increases their chances for success ten-fold.

Redesigning a Yahoo store can be a challenging and frustrating process for store owners as they might not know where to start or where to focus. At Colorado Web Solutions we use a unique management style to guide smoothly through design process. From the onset – the client is given a broad overview of how and where they should focus their energies. The client receives a plethora of supportive materials to educate and illustrate how they’ll manage their new store. We take care of the project progression, the time-lines, the milestones and the creative and functional processes. That leaves the client free to continue to focus on running their business instead of running their project.

As I mentioned earlier, the out of the box Yahoo store is a great start to selling on the web. Most clients recognize however, without advanced programming skills, the default functionality Yahoo Store’s offer can take a store only so far. This is where Colorado Web Solutions comes in. We offer a large feature list from Advanced Product Reviews to our Wholesale Hub to Custom Scripts for a variety of use – all of which are not available to default Yahoo store owners. Our knowledge and expertise can greatly increase a store’s chances to convert existing customers and attract new ones. Our education program that is incorporated with all designs and re-designs is easy to understand and efficient.

If you are debating about whether or not a new design for your Yahoo store makes sense, please take a look at one of our recent redesigns and the article that was written regarding our design. I think the results speak loudly as to the benefits of using a professional developer to take your store to the next level.

Matt Sampson | CEO | Colorado Web Solutions
http//www.ColoradoWebSolutions.com

Should you hire a developer to design your Yahoo Store?

Pre-Holiday Price Drop on Yahoo! Store Design

Matt Sampson - Colorado Web Solutions — Wed, 07 Jul 2010 22:59:28 +0000

Colorado Web Solutions has started a couple of new promotions with our Yahoo store packages for July for merchants looking to have a fresh design in time for the holidays. If you sign up for a new store design this month you can save some serious cash!

Starter Yahoo Stores are as low as $999

During the entire month of July we are offering our Starter Yahoo Store Design Package for as low as $1099.00! The Starter design package is great for companies not looking to break the bank with their first store and it’s also a good choice for those Yahoo store owners that plan on modifying the stores on their own in the future.

Add as added bonus – Our clients that sign up for a paid Constant Contact account for their email management and use Capital Merchant Solutions for their order processing, will receive an additional $100 in savings on their designs. That brings the Starter store down to only $999!

Click Here for full details on our Starter Store Package.

Standard Stores are as low as $1999

Even better – During the entire month of July we are offering our most popular package, the Standard Yahoo Store Design Package for as low as $2099.00. That’s an instant savings of $900 on a design package that will deliver a custom coded, feature packed store! Our Standard package has many great features such as Cross Sell V2 integration, Animated Larger Image Pop-up’s, Custom Checkout and Newsletter sign ups.

Click Here for full details on our Standard Store Package.

Now is a great time to start designing your new store. With an average turn around time of 6-8 weeks, if you start now your store will be ready prior to the holiday season!

Ready to get a quote for your store? Click here to get started!

Have a great week everyone.

Matt Sampson | CEO | Colorado Web Solutions
http//www.ColoradoWebSolutions.com

How to Customize your Yahoo Store’s Packing Slips

Matt Sampson - Colorado Web Solutions — Fri, 02 Jul 2010 19:33:13 +0000

At Colorado Web Solutions, we are asked by almost every client if there is a way to customize the packing slip that Yahoo! Store automatically generates. Some would like to add their logo to the packing slip, others want to add a coupon or return information to their packing slip. While your actual Yahoo Store can not customize the packing slip, there is a very simple way to do it. I speak from experience, when I worked for an online retail store we customized our yahoo store packing slips for years. It just requires an extra step, but one that was very worthwhile in my opinion to establish additional trust and loyalty with your customers and shoppers.

Here is how we customized our Yahoo! Store’s packing slip:

First you will need to create a template of what you want your packing slip to look like. Every Yahoo Store generates the exact same style of packing slip, so it’s safe to assume that the bottom 1/5 of your page is probably not being used when you print your packing slips. Every now and then we would get an order that would span multiple pages and those orders were a little cluttered, but they were few and far between. If you have a store that typically sells less than 6 to 8 products per order, this will work great for you. We added our Logo to the BOTTOM of the packing slip as you can see from the image to the side here. We also took it a step further and added our icon (a snow leopard) as a watermark on the page by fading the image to about 10% opacity. The result was a rather strange looking page, but when combined with the Yahoo Store packing slip, it looked great!

Once we created our packing slip template, we printed off a few hundred on our laser printer and those became the Packing Slip pages. Every order was then printed AGAIN on the same page, combining the Yahoo Store packing slip and the pre-printed template we created. It worked beautifully! Yes, it took a little extra time, but it was worth the 5 minutes to print out a ream of templates every few days to use.

Adding a Return form to your Packing Slip
We ended taking it a step further as the years went on and started pre-printing our Return Form on the back of the sheet as well. Once the Packing Slip templates were printed, we put them back in the printer flipped upside down and we printed our return form on the opposite side. The return form evolved over the years as we learned more and more about what customers wanted and were willing to do. If you deal with a lot of returns, I would highly suggest including a return form of some kind with your orders (all the big retailers do as well!) so that it’s easy for both your customer to return an item and for you as the merchant to process that return. Think about what information you want from your customers when they return something and be sure to include it. You can see our old return forms here as well. One huge advantage to adding the return form to the back of the packing slip was that we already had the customers information on the flip side so we never received anymore “unknown” returns. The options are limitless with your packing slip when you have full control. Just be sure to leave the majority of your “front page” blank to accommodate the automated Yahoo Store packing slip and the rest is up to your imagination. In the next few days I’m also going to be talking more specifically about your return forms and process as well as some creative ideas on getting quick repeat orders from your customers with the use of coupons in your shipping boxes.

For those of you that might not have the technical skills to create a packing slip template like this, we would be happy to create one for you and deliver it to you in a ready-to-print, PDF format. Depending on your needs, the prices range from around $75 to $400 ($400 being a more complex Return Form creation with lots of custom work). Click here to contact us about a custom Packing Slip for your Yahoo Store.

I hope you found this quick lesson on how to customize your Yahoo Store’s packing slip helpful! Have a great day everyone.

Matt Sampson | CEO | Colorado Web Solutions
http//www.ColoradoWebSolutions.com

Should you hire a developer to design your Yahoo Store?

Matt Sampson - Colorado Web Solutions — Thu, 01 Jul 2010 20:54:33 +0000

I’m going to be starting a series of posts that deal with designing and developing a Yahoo store. I believe it’s critical that potential clients understand what a development company can bring to the table. It’s my hope that this series of posts might help people get a better feel for what Yahoo Small Business and Colorado Web Solutions can do to assist with your eCommerce experience.

The Yahoo store platform is one of the best solutions for small business owners to get their products online – fast. The platform continues to evolve from the days of Viaweb to what it is today – a multi-faceted ecommerce platform for small to mid-size businesses. Yahoo continues to deliver a solid store platform and the feature set just keeps on growing – the newest addition being a Floating Cart module.

One of the initial attractions for small business owners toward Yahoo! Merchant Solutions Stores is that they can get their products online without needing to be a programmer or having extensive training in coding and internet marketing. Yahoo provides the hosting, gateway, analytics, ability to upload product content and images and a host of other ecommerce related services for a relatively cheap monthly and per transaction fee.

During the early days of Yahoo’s store platform, it was easy for anyone to purchase a domain and store, throw up a few banners, some products and images – and sales would come. In the years since then, it has become more and more difficult to get the proper exposure and conversion rates for self-managed Yahoo stores. With more and more competition – the need for attractive, well laid out and highly functional stores has become not only more prevalent, but in my opinion, a prerequisite for any successful online store. Unless you are the only site in the world selling your product, you will have more potential selling more with a great design and navigational flow.

That’s where a company Colorado Web Solutions comes in. There are currently a handful of Authorized Yahoo store developers out there. Each developer primarily works with Yahoo! stores and can bring a wealth of experience of knowledge to any small to mid-size business looking to showcase their product line on the Yahoo platform. Here at Colorado Web Solutions our primary specialty is in designing attractive Yahoo stores or re-designing existing Yahoo stores. As our portfolio grows – so does our list of successful clients.

I can’t say enough about the benefits of taking a slow to convert, self-designed Yahoo store and transforming that store into a professional store laid out in a manner consistent with the buyer’s preconceived notions of how a website should function and what a “real” website should look like. Here at Colorado Web Solutions we’ve seen store re-designs double and even triple existing conversion rates within months. On that same token – customers that have never sold on the web have decided rather than hassling on their own for hours upon hours to get their store as they would want – hire us to create a Yahoo Store for them.

In many ways that decision alone has put them way ahead of the game. By choosing Yahoo Store as a platform they already are outpacing many would-be store owners that either decided on a platform that far exceeds their capabilities or chose a cheaper platform in hopes it will perform as good as the “big boys”. OS commerce is a perfect example of this. We see clients over and over that try to build on the “free” platform and are almost ALWAYS unhappy with the results. By choosing Colorado Web Solutions to develop their Yahoo store, they’ll receive not only a top notch development process, but also our accumulated knowledge from selling and promoting on the web for almost 15 years. Every one of our clients will be armed with marketing ideas, how-to tutorials, management ideas and more by the time they complete their Yahoo Store development cycle with us.

My next post will cover in greater detail the advantages of having a professional design firm redesign your existing default Yahoo store.

Matt Sampson | CEO | Colorado Web Solutions
http//www.ColoradoWebSolutions.com