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Yahoo Store Redesign

Posted on July 1st, 2015 by Brent Carey

Yahoo Store Redesign of

We’re excited to showcase a new Yahoo store redesign collaboration between and Colorado Web Solutions. has been a long time client. In fact, we designed our client’s first site almost 9 years ago. Recently they decided it was time to make their site responsive due to Google’s new push towards having all sites mobile friendly.

In the initial review of their site, it was determined that the coding structure was quite antiquated and a full redesign would be required in order to implement a fully responsive design. Together with the client, we determined the design direction and feature implementation needed. The result of our combined efforts is a fantastic visual transformation. The resolution, font size, spacing and image sizing were all quite small on the old site. The original site had been designed with smaller monitors in mind. Additionally, in the years since the site was launched, our client has added new programs, features and categories. In order to get the content on the page, we embedded content blocks where ever we could find space within the existing structure. This ultimately led to a fairly packed homepage with a lot of information making navigation that much more difficult.

Here’s an example of what the homepage looked like previously:

Old Website Design

As you see, the old design tried to pack a lot of information into a narrow area. As more programs and features were added to the site, the more crammed each section became. Additionally, the original site did not incorporate Cascading Menus. With so many categories and sub-categories, a lot of clicking was required to drill down into the many sub-categories present.

Below you’ll see the newly redesigned store. Rather than using blue for a background, white is used. This gives the impression of a lot more white space between elements and it allows each content block to really pop. The full screen is used which allows for the same number of elements to be spread out over the entire screen. Again, making it easier for the eye to catch different blocks of content. Cascading Menus/Mega Menus have also been installed. The result is customers can easily drill down to the specific sub-category they’re interested in. Also, the new design is fully responsive. No need to worry about Google dinging the site’s search engine placement.

Yahoo store redesign

A redesign can do a lot to increase conversions. It can also greatly help to better showcase new features, products, categories and content. In todays competitive market it’s imperative to keep your site up-to-date with a contemporary look and feel. If you haven’t redesigned your Yahoo store in the last few years, it’s time to start thinking about it. With over 11 years of Yahoo design experience, Colorado Web Solutions can help. If you’re interested in having your Yahoo store redesigned or interested in converting your store to a responsive design, please contact Colorado Web Solutions for more information. We can be reached Monday-Friday, 9am-5pm MST at 303-482-2080 or via our contact form.

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Incorporating Site Optimization into Your Redesign

Posted on November 4th, 2008 by Colorado Web Solutions - Yahoo Store Developers and Designers

This is a reprint of an article posted today on

By Jennifer Schiff
November 4, 2008

Despite the recent, sharp downtown in the economy, many experts say now is not the time to cut back on search engine marketing (SEM) and optimization (SEO). In fact, with online shoppers saying they plan on cutting back on spending this holiday season, now may be the perfect time for you to optimize your site to attract every prospective customer you can — and keep your current customers coming back for more. Best of all, optimizing your site, giving it a pre-holiday facelift, needn’t be expensive or time consuming. And the return on your investment could (and should) more than offset the cost.Yet Comes, who is no stranger to technology (as the CTO of a Fortune 500 company in a parallel life), put off redesigning her site for years — 13, to be exact.

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Posted on October 14th, 2008 by Colorado Web Solutions - Yahoo Store Developers and Designers

New Design Yields Immediate Results of Almost 70% Increase in Traffic for Internet Baked Goods and Gifts Retailer

CASTLE ROCK, Colo., Oct. 14 /PRNewswire/ —, a gourmet baked goods and specialty gifts Internet retailer, today announced that its newly designed website has successfully completed beta testing and will become the company’s official web site and online store.

The new website was designed by Colorado Web Solutions, a website design and search engine marketing services provider. In the first few days of testing the new design, traffic to’s site increased by approximately 70% — largely attributable to the site’s enhanced search engine optimization capabilities. Also, the company has seen a sharp increase in catalog requests (up 2,500%) over this time last year. This is most likely due to the fact that every page of the website now offers a “request for catalog” option.

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Yahoo! Store Launch:

Posted on September 16th, 2008 by Colorado Web Solutions - Yahoo Store Developers and Designers

We’re proud to announce the newest Yahoo! Merchant Solutions store designed by Colorado Web Solutions! (

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Colorado Web Solutions client receives honors

Posted on August 13th, 2008 by Colorado Web Solutions - Yahoo Store Developers and Designers’s President Receives Outstanding Women in Business Award

DENVER, Aug. 13 /PRNewswire/ — Sherry Comes, President and Founder of, an Internet retailer of high-end baked goods and gifts, has received the “Outstanding Women in Business” award from The Denver Business Journal and the National Association of Women Business Owners (NAWBO). The winners were announced at an awards banquet held at the Denver Marriott City Center Hotel on August 7.

This year’s Outstanding Women in Business award recognized twelve exceptional Denver business women who have made significant contributions to both local business and the community. The winners were chosen based on their demonstration of innovation, entrepreneurship, professional accomplishment, and community leadership.

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CWS Client featured by Yahoo!

Posted on January 18th, 2008 by Colorado Web Solutions - Yahoo Store Developers and Designers

Colorado Web Solutions is proud to announce that one of our clients, was selected to be featured by Yahoo! Store as one of their case studies. Take a visit to their site, it’s one of the examples of what Colorado Web Solutions can do to take your Yahoo! Store to a whole new level!

Congratulations Karen and the rest of the team!


Karen McMasters learned a lot of lessons as she turned her modest hobby into a multimillion-dollar store, including how not to run a business. Here she explains her strategies for success: Love what you do — and just get started.

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Massey’s teams with Colorado Web Solutions for Affiliate Program

Posted on June 19th, 2007 by cwsnews

The Commission Junction based initiative will increase online exposure and web sales

New Orleans, La. June 10, 2006- Massey’s Professional Outfitters and Colorado Web Solution (CWS) are excited to announce the launch of a Commission Junction based affiliate program. The new program is designed to allow web content developers the opportunity to create income through the display of advertising and product feeds on approved sites. CWS’s role is maintaining data-feeds, approving new affiliates, and helping sites with technical hurdles.

Colorado Web Solutions, is excited to have been selected to manage Massey’s Affiliate Program. “Our primary goal is to increase their online exposure and web sales thru a well managed affiliate program. With our experience in affiliate marketing and such an incredibly large product selection, we’re expecting great success for Massey’s”, says Brent Carey of Colorado Web Solutions.

Realizing they weren’t up to the task in-house, Massey’s spent quite some time searching for the perfect manager to implement new programs for their quickly growing web business. “CWS offered everything we were looking for in an affiliate manager,” says Mike Massey “a long history of successful programs and a knowledgeable staff chock full of outdoor enthusiasts.”

Since the inception of the program last month, Massey’s and CWS have signed up hundreds of affiliates and many are off to a great start. A good example is who displays advertising and product data feeds.

Massey’s Professional Outfitters was founded in 1972 and specializes in full service outfitting for all types of adventure travel. Massey’s operates 3 Louisiana locations, each stocked with an unrivalled selection of gear and clothing for skiing, snowboarding, canoeing, kayaking, hiking, backpacking, and world travel. Our professional staff, which consists almost entirely of outdoor enthusiasts, has outfitted tens of thousands of customers over the course of three generations. The philosophy to sell only the highest quality merchandise from top manufacturers and consistently provide first class service to everyone has earned a loyal following that continues to grow daily. Visit us online at Locations include Metairie, Baton Rouge and Covington.

Colorado Web Solutions a web services and affiliate marketing company whose previous outdoor clients include and offers a full range of online business services. Since 1997, their clients have generated nearly $500,000,000 in online sales and are growing continuously. Colorado Web Solutions has three primary focuses; Yahoo Store Building, eCommerce Marketing and Affiliate Marketing. Their services range from assisted promotion to full service management programs. For more information, visit them online at

Commission Junction ( provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing and search marketing to drive measurable results for its clients.

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Nicodrops Partners with Colorado Web Solutions

Posted on May 8th, 2007 by cwsnews

IMPERIAL BEACH, Calif, May 8, 2007 (PRIME NEWSWIRE) — Christopher Calpito, CEO of Nicodrops, Inc. (Pink Sheets:NCDP), developer of the drug-free, non-nicotine smoking alternative, herbal dietary supplement, today released a report to shareholders:

In my last communication with you on September 11, 2006, I had anticipated having enough news and information to provide you to justify a quarterly communication. As it turns out, our business prospects did not move as fast as we anticipated, thus I waited until now to provide shareholders with an update.

With that said, we have a lot of great news to report for 2007. Although we still maintain our relationships with the retailers and distributors, Nicodrops is making a major direct-to-consumer push to take full advantage of the world’s smokers who are trying to quit. At last count, according to the American Heart Association, there are over 46,000,000 smokers in America alone. If just .001% of these smokers try a 30-day supply of Nicodrops, Nicodrops can achieve over $2.28 million in annual revenues. If we get .01%, that number grows to $22.8 million. Looking at the worldwide smokers, it is staggering to know there are over 1,100,000,000 smokers. The potential is truly amazing, so we are starting to aggressively pursue this market directly through proven methods and mediums.

New website:

We have partnered with Yahoo!, Google and MSN preferred vendor, Colorado Web Solutions, to completely revamp and redesign Colorado Web Solutions (CWS) ( has been working with online businesses since 1997. The primary focus for CWS is Yahoo! store development, and affiliate management. Nicodrops and CWS have teamed up to take Nicodrops to the next level. Not only will Nicodrops have a new state-of-the-art Yahoo! site to showcase Nicodrop’s excellent product line but we are also expanding our marketing initiatives with an affiliate program. With the combination of a premier design company, new marketing initiatives and an unparalleled product, Nicodrops and Colorado Web Solutions look forward to a dynamic relationship.

The new and drastically improved site will go live this week, and we anticipate a very successful re-launch. We have been working hard with our developers and strategic partners on designing the site to provide the necessary information for smokers who desire to stop smoking. Our new shopping cart is easy-to-use, and makes purchasing Nicodrops more convenient.

Search Engine Optimization

With our new SEO/SEM partner, we are implementing very sophisticated Search Engine Optimization and Search Engine Marketing programs for the site, and plan to show up on the 1st page search results for the top 5 search phrases: Stop Smoking; Quit Smoking; Smoking Cessation; Smoking; and Smoking Help.

On average over 3.2 million smokers in just the U.S. alone are still looking to stop smoking on the Internet every month as reported by the Yahoo!, Google and MSN.

Nicodrops is utilizing the mass marketing capabilities of YouTube and MySpace by strategically placing the company’s infomercials on these sites, resulting in maximum consumer exposure.

Affiliate Marketing

Nicodrops is in final negotiations with a well-respected NASDAQ company, which is a leader in the affiliate marketing space. Our new affiliate marketing campaign will launch soon after the new website goes live. We will release more details regarding this exciting new affiliate marketing partner soon.

On the retail front, we are pleased to inform you Nicodrops are still being sold through Walgreens,, and other boutique outlets. Through the success of our new and aggressive online campaign, we feel confident we will attract more attention from additional retailers throughout the year.

Thank you once again for your patience, and I look very forward to providing you with much improved financial results in the very near future, which we expect will result in a higher share price of your stock.

Nicodrops, Inc., Imperial Beach, Calif., developed a drug-free, non-nicotine product which helps reduce the stress associated with not smoking, using all natural herbs.(i) For more information go to or call 1-619-424-9521.

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Act of 1995. The words “believe,” “expect,” “anticipate,” and “project,” and similar expressions identify forward-looking statements, which speak only as of the date the statement was made. Such statements may include, but not be limited to, projections of revenues, income or loss, expenses, plans, and assumptions relating to the foregoing. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future results could differ materially from those described in forward-looking statements.

(i) These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any diseases.

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