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Conversion Boosting for Yahoo! Stores

Posted on March 9th, 2009 by Matt Sampson - Colorado Web Solutions

During these turbulent and downright nasty economic times we have all found ourselves in, I wanted to let you know that we offer a few features and services that can really help increase sales for your Yahoo! Store – and turn casual visits into conversions.

I realize that to some of you, investing in new features during this current economic climate might seem like the last thing you should be doing. However, we do have some enhancements that can quickly lead to increases in sales and revenue.

I have gone ahead and selected my top three Conversion Boosting Enhancements, but we offer over 100 additional add-on’s for Yahoo! Stores, so if these three features do not spark your interest, head on over to see the full list of offerings here.

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Yahoo! Store Upgrades Coupon Manager (finally!)

Posted on March 4th, 2009 by Matt Sampson - Colorado Web Solutions

We are happy to report that Yahoo! Store Merchant Solutions has released a fantastic upgrade and enhancement to their coupon manager section! For the first time ever, Yahoo! Store’s are able to handle Single Use Coupons. This is a monumental change that will allow Yahoo! Store Merchants to market in an entirely new way. It will also allow merchants to easily issue “We’re sorry” coupons for customers without worrying about multiple uses, etc. We’re very happy with this announcement today and look forward to working with the new coupons for Yahoo! Stores.

We have included the release from Yahoo! Merchant Solutions as well.

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UPS Enhancements – Yahoo! Small Business Merchants

Posted on February 24th, 2009 by Matt Sampson - Colorado Web Solutions


ATLANTA, Feb. 24, 2009 – UPS (NYSE:UPS) today announced new enhancements to the e-commerce solutions used by Yahoo! Small Business merchants to make international shipping and item returns easier for their customers.The online enhancements now available include:

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Practicing What We Preach – Our New Site Design

Posted on February 17th, 2009 by Matt Sampson - Colorado Web Solutions

FOLLOW UP – March 24, 2009: Since this article was posted back in February, I wanted to give you another update on the traffic we’ve seen since the re-design. Page Views continue to rise and stats like Average time on the Site and Pages per visits are up a staggering 60%. Additionally the bounce rate continues to have dropped an average of 24%.

This past Friday, Colorado Web Solutions quietly unveiled our newest and most technologically advanced site design to date. Our clients will immediately notice a difference with our open and clean new look. Researching our services and features has never been easier and our site is completely up to date and revamped.

Take a look over at

That is not the point of this article though…

We are constantly encouraging our clients and future clients to freshen up their sites, do a re-design and reap the results. In extremely difficult economic times it is often hard to justify such expenses. Even our new site was an astronomical financial undertaking with time and money and our staff. I felt though, that if I am going to encourage our clients to upgrade that we should do the same. And we did.

Now, here is the interesting part. In just one weekend alone we’re seeing staggering changes in our traffic patterns. Here are a few of the most interesting tidbits:

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Massey’s Outfitters works with Colorado Web Solutions to open on AvantLink Platform

Posted on October 11th, 2007 by cwsnews

News article featuring current client Massey’s Outfitters. Colorado Web Solutions, AvantLink and Massey’s Outfitters have teamed up to manage affiliate marketing for Masseys.

Massey’s Professional Outfitters Opens Affiliate Program on AvantLink Platform

Specialty outdoor gear and apparel retailer Massey’s Professional Outfitters recently teamed up with Affiliate marketing provider AvantLink, effectively offering their performance marketing partners industry leading technology and reporting.

Massey's OutfittersPark City, UT (PRWEB) October 11, 2007 — AvantLink recently announced the addition of four specialty web stores from Massey’s Professional Outfitters to their quality-focused and progressive Affiliate network. Massey’s features a vast selection of gear and apparel for travel, winter sports, surf, paddle sports, and more traditional outdoor activities like camping and hiking. is the main site/store, and other stores on board with AvantLink include an alpine specialty site at, a bag and pack site at, and a surf lifestyle site at”The Outdoor/Recreation category in Affiliate marketing has a true leader with Massey’s Outfitters,” says Gary Marcoccia, Marketing Director at AvantLink. “They understand and embrace the power of high-value Affiliate partnerships. Program terms for all four stores include a 365-day cookie life, and they do not reverse Affiliate sales on returns. For Affiliates in our network with qualified traffic, it’s a no brainer to promote these guys,” Marcoccia adds.

Stated objectives of creating profitable, long-term strategic partnerships with commitment to excellence and innovation are the cornerstones of the four Massey’s Affiliate programs. Seasoned and effective online marketing professionals have received these programs very well. This is in part due to a very experienced and trustworthy Affiliate management team, in addition to competitive payouts, advanced Affiliate solutions and innovative program terms.

“We understand and acknowledge that Affiliates have a lot of choices in the Outdoor/Recreation category,” explains Brent Carey of Colorado Web Solutions, program manager for Massey’s. “We want to make sure that the best Affiliates know we’ll do everything possible to convert their traffic, provide exceptional support on all levels and honor every sale they refer, even if the item is returned to us,” he adds. “If an Affiliate sends us a buying customer they’ve done their job and they should be compensated, period.”

Program terms like no commission reversals on returns is one of the reasons why the programs are so popular. A few other benefits to Affiliates promoting the Massey’s programs include:

  • 365 cookie duration on all referred traffic
  • Store wide discount promotional codes available
  • High site conversion on all traffic

About AvantLink:

AvantLink.comAvantLink was founded in 2005 on the ideas of innovation, quality and service. They offer industry leading datafeeds and advanced Affiliate tools like RSS feeds, an Affiliate API, coupon feeds, product displays, and ad syndication options. For more information please visit

About Massey’s Professional Outfitters:, and their complimentary stores, are adventure specialist with roots in the outdoor industry dating back to 1972. Their stores carry over 200 brands from world known companies like Patagonia, Marmot and Chaco. For more information please visit


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