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CWS News July 2013 - Aabaco (Yahoo!) Store Blog by Colorado Web Solutions

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Redesigning Your Yahoo Store

Posted on July 9th, 2013 by Brent Carey

Redesigning a Yahoo store is a key factor in taking both your sales and your customers’ experience to the next level. A redesign can completely change the landscape of your site and in doing so can reinvent your brand image and showcase your products in a completely fresh – and competitive manner.

While is it relatively easy for anyone to purchase a domain and Yahoo store, throw up a few banners, add some products and images and get the site live – it’s much more difficult to differentiate your site from your competitors without hiring an authorized Yahoo developer to customize the look and feel. Without a developer not only will the overall look of your site likely suffer,  it is also much more difficult to get the proper exposure and conversion rates with self-managed Yahoo stores. As the market intensifies with more competition – the need for attractive, well laid out and highly functional stores has become not only more prevalent, but a prerequisite for any successful online store.

That’s where a company like Colorado Web Solutions comes in. There are currently a handful of Authorized Yahoo store developers out there. Each developer can bring a wealth of experience and knowledge to any small to mid-size business looking to improve the experience associated with their store and product line. Here at Colorado Web Solutions our primary specialty is in designing attractive Yahoo stores or re-designing existing Yahoo stores. As our portfolio grows – so does our list of successful clients.

I can’t say enough about the benefits of taking a slow to convert, self-designed Yahoo store and transforming it into a professional site laid out in a manner consistent with the buyer’s preconceived notions of how a website should function and what a “real” website should look like. Here at Colorado Web Solutions we’ve seen store re-designs double and even triple existing conversion rates within months. Some of the benefits can include; highly customized product detail pages that accurately and professionally present your products, a fresh and contemporary feel to the overall site experience, professional branding throughout the site, new feature sets, seamless transitions from store, to cart, to blog and so much more.

The need for a Yahoo store developer like Colorado Web Solutions in redesigning your site cannot be underestimated. In todays marketplace, it’s imperative to showcase your products as professionally as possible and this is often not possible without using a development service that will take your store beyond your expectations.




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Yahoo Releasing New SEO Feature

Posted on July 2nd, 2013 by Brent Carey

On July 8, 2013 and over the course of the next several weeks, Yahoo will be releasing a new feature for all Yahoo Merchant Solutions stores. The new feature will be directed at creating more SEO friendly image URL’s. The feature will be released in two stages. With each release, store owners will receive a notice in Store Manager indicating the feature is now live.

Yahoo is releasing this new SEO-friendly feature as a way of strengthening the URL’s that are associated with store images. The first phase of this new feature will create SEO-friendly Static URL’s for any new image uploads. Existing image URL’s will stay as they are until the second phase of the rollout. Why are static URL’s good for your images?

  • Static URL’s will help ensure that images are not broken when appearing in directories.
  • Static URL’s do not change. This creates consistency in your SEO efforts.
  • Static URL’s that are descriptive will boost SEO.

To learn more about how you can edit/change image names using the new feature, please have a look at this page.

The first release will focus only on new image uploads, the second phase will give ALL of your existing product images SEO-friendly URL’s. There are some specifics Yahoo is outlining in their post regarding the new Image Upload feature. For more information please see this page.

This is an exciting new feature from Yahoo and we’re sure store owners will find tremendous benefit in its usage. If you have questions about how we can assist, certainly let us know.

Thanks –

CWS Staff

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