Colorado Web Solutions

Will Online Sales Brighten a Bleak Holiday Season?

Posted on November 11th, 2008 by Colorado Web Solutions - Yahoo Store Developers and Designers

We read this article in TIME this week and thought it was worth sharing with our readers. – CWS Staff

As retailers brace for penny-pinching shoppers this holiday season, they’re hoping their websites can deliver some good news. At the very least, the Internet should outdo the sidewalk in delivering sales growth: holiday forecasts predict zero to 2.2% overall sales gains for November and December, according to respective estimates by Bain & Co. and the National Retail Federation (NRF), the world’s largest retail trade association. By comparison, online retail sales are expected to grow 12%, to $44 billion, according to Forrester Research.

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Incorporating Site Optimization into Your Redesign

Posted on November 4th, 2008 by Colorado Web Solutions - Yahoo Store Developers and Designers

This is a reprint of an article posted today on ecommerce-guide.com

By Jennifer Schiff
November 4, 2008

Despite the recent, sharp downtown in the economy, many experts say now is not the time to cut back on search engine marketing (SEM) and optimization (SEO). In fact, with online shoppers saying they plan on cutting back on spending this holiday season, now may be the perfect time for you to optimize your site to attract every prospective customer you can — and keep your current customers coming back for more. Best of all, optimizing your site, giving it a pre-holiday facelift, needn’t be expensive or time consuming. And the return on your investment could (and should) more than offset the cost.Yet Comes, who is no stranger to technology (as the CTO of a Fortune 500 company in a parallel life), put off redesigning her site for years — 13, to be exact.

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