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CWS News October 2007 - Aabaco (Yahoo!) Store Blog by Colorado Web Solutions

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The importance of being relevant

Posted on October 30th, 2007 by Colorado Web Solutions - Yahoo Store Developers and Designers

This is an article provided by our partners from Constant Contact. We felt this was a great article and something worth passing on to our clients and visitors.

Sometimes you can hear something 1,000 times, but you still need to hear it again. For example, you know you need to drink a lot of water. You hear it on TV. You read about it. You hear the people around you talking about it. But do you do it? I have to admit, I’m guilty in this area (in fact, I’m going to go get a drink of water right now!).

It’s the same thing with relevancy. If you read our email newsletters or any other email marketing-focused blog or publication, you know that your emails need to be all about your audience—what they want, need, and are interested in. And, really, this is common sense. But even with all that, it so easy to get away from this and to communicate about what you want them to know.

So, I’m here to remind you. The best thing you can do for yourself when planning your emails and creating content is to think about your audience. Put yourself in their shoes. Who are they? What do they want from you? What can you give them in the way of information, discounts, or advice that will make them read, smile, and even better, take action?

The people on our lists are busy. They don’t have time to look at communications that offer them no value. And they aren’t going to spend the time to dig through our emails to find value. It needs to be evident up front—even in the subject line.

Sending irrelevant communication is they best way to lose people all together. When someone signs up for our email list, we only have one or two (if we are lucky) opportunities to show that we’ve got something of value to share. You have to prove that your emails are going to be worth opening—that there is a pay off. For more on being relevant, read Gail Goodman’s article, Why Am I Getting This?

The key ingredient for relevancy is knowledge of your audience. If you don’t know who they are, you can’t possibly stand in their shoes. Sounds like a great topic for next time!

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Massey’s Outfitters works with Colorado Web Solutions to open on AvantLink Platform

Posted on October 11th, 2007 by cwsnews

News article featuring current client Massey’s Outfitters. Colorado Web Solutions, AvantLink and Massey’s Outfitters have teamed up to manage affiliate marketing for Masseys.

Massey’s Professional Outfitters Opens Affiliate Program on AvantLink Platform

Specialty outdoor gear and apparel retailer Massey’s Professional Outfitters recently teamed up with Affiliate marketing provider AvantLink, effectively offering their performance marketing partners industry leading technology and reporting.

Massey's OutfittersPark City, UT (PRWEB) October 11, 2007 — AvantLink recently announced the addition of four specialty web stores from Massey’s Professional Outfitters to their quality-focused and progressive Affiliate network. Massey’s features a vast selection of gear and apparel for travel, winter sports, surf, paddle sports, and more traditional outdoor activities like camping and hiking. is the main site/store, and other stores on board with AvantLink include an alpine specialty site at, a bag and pack site at, and a surf lifestyle site at”The Outdoor/Recreation category in Affiliate marketing has a true leader with Massey’s Outfitters,” says Gary Marcoccia, Marketing Director at AvantLink. “They understand and embrace the power of high-value Affiliate partnerships. Program terms for all four stores include a 365-day cookie life, and they do not reverse Affiliate sales on returns. For Affiliates in our network with qualified traffic, it’s a no brainer to promote these guys,” Marcoccia adds.

Stated objectives of creating profitable, long-term strategic partnerships with commitment to excellence and innovation are the cornerstones of the four Massey’s Affiliate programs. Seasoned and effective online marketing professionals have received these programs very well. This is in part due to a very experienced and trustworthy Affiliate management team, in addition to competitive payouts, advanced Affiliate solutions and innovative program terms.

“We understand and acknowledge that Affiliates have a lot of choices in the Outdoor/Recreation category,” explains Brent Carey of Colorado Web Solutions, program manager for Massey’s. “We want to make sure that the best Affiliates know we’ll do everything possible to convert their traffic, provide exceptional support on all levels and honor every sale they refer, even if the item is returned to us,” he adds. “If an Affiliate sends us a buying customer they’ve done their job and they should be compensated, period.”

Program terms like no commission reversals on returns is one of the reasons why the programs are so popular. A few other benefits to Affiliates promoting the Massey’s programs include:

  • 365 cookie duration on all referred traffic
  • Store wide discount promotional codes available
  • High site conversion on all traffic

About AvantLink:

AvantLink.comAvantLink was founded in 2005 on the ideas of innovation, quality and service. They offer industry leading datafeeds and advanced Affiliate tools like RSS feeds, an Affiliate API, coupon feeds, product displays, and ad syndication options. For more information please visit

About Massey’s Professional Outfitters:, and their complimentary stores, are adventure specialist with roots in the outdoor industry dating back to 1972. Their stores carry over 200 brands from world known companies like Patagonia, Marmot and Chaco. For more information please visit


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