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Yahoo Store News, Tips, Information, Advice and Articles from Colorado Web Solutions

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WordPress Design and Development Services

Posted on March 13th, 2014 by Brent Carey

As Colorado Web Solutions has recently begun offering WordPress design and development services, we thought we’d showcase a recent client’s site transformation. Our client came to use with some relatively simple requests:

  • An updated look, something contemporary and reflective of their quality educational programs
  • A site redesign that would not break the bank
  • To have their registration process integrated within site
  • An easy backend – both to understand and to utilize

With those requirements, the choice of what platform to go with was an easy one. WordPress was the perfect solution. Often when clients hear the name “WordPress”, they will associate it with blogging. WordPress has certainly made a name for itself in that arena. What many clients don’t realize is that WordPress is also a robust content management system. It’s really the ideal platform for informational-based sites. The platform offers:

  • Premium hosting and security
  • The option of hundreds of pre-built beautiful themes or completely custom designs
  • Easy integration of Social Media
  • Thousands of Plugins which offer a plethora of functionality enhancements
  • A relatively simple backend which anyone can learn to use with effectiveness

Using our Progressive Install package, we took this site:

client old homepage design

 

compass points solutions inner page screen shot.fw

 

compass points registration page screen shot.fw

 

And delivered this:

newly designed homepage

 

inner page redesign

 

wordpress redesign

 

The redesign took us just under a week to complete. After an hour long call focused on training our client as to the specifics of backend navigation, creating new pages, posts and adding images, – they’re ready to go.

For more information on WordPress design services offered by Colorado Web Solutions, please have a look at the following page: http://www.coloradowebsolutions.com/wordpress-development.html

Compass Points Solutions – A New Direction in Education!

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Colorado Web Solutions now offering WordPress Integrations

Posted on February 25th, 2014 by Brent Carey

Colorado Web Solutions is excited to announce that we are now officially offering WordPress integrations. For many years, we’ve been working with the WordPress platform, using it for our own blogging needs. We’ve also been heavily involved with WordPress Multi-sites, as we have used this platform to create a one-of-a-kind PTA management system called Digital PTO. In the past couple of years we’ve also created many informational-based sites for clients using WordPress.logo_500x500.fw

Today we’re officially announcing our offering of various WordPress services. From simple site setups, to complex custom integrations to full multi-site build outs – we’re offering a little bit of everything.

If you’re interested in an informational based website, WordPress is the ideal candidate. WordPress started as a blogging system and has evolved into a full content management system, which utilizes thousands of plugins, widgets and themes, giving users ultimate control while providing clean and contemporary designs. For more information please have a look at our WordPress services.

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Redesigning Your Yahoo Store

Posted on July 9th, 2013 by Brent Carey

Redesigning a Yahoo store is a key factor in taking both your sales and your customers’ experience to the next level. A redesign can completely change the landscape of your site and in doing so can reinvent your brand image and showcase your products in a completely fresh – and competitive manner.

While is it relatively easy for anyone to purchase a domain and Yahoo store, throw up a few banners, add some products and images and get the site live – it’s much more difficult to differentiate your site from your competitors without hiring an authorized Yahoo developer to customize the look and feel. Without a developer not only will the overall look of your site likely suffer,  it is also much more difficult to get the proper exposure and conversion rates with self-managed Yahoo stores. As the market intensifies with more competition – the need for attractive, well laid out and highly functional stores has become not only more prevalent, but a prerequisite for any successful online store.

That’s where a company like Colorado Web Solutions comes in. There are currently a handful of Authorized Yahoo store developers out there. Each developer can bring a wealth of experience and knowledge to any small to mid-size business looking to improve the experience associated with their store and product line. Here at Colorado Web Solutions our primary specialty is in designing attractive Yahoo stores or re-designing existing Yahoo stores. As our portfolio grows – so does our list of successful clients.

I can’t say enough about the benefits of taking a slow to convert, self-designed Yahoo store and transforming it into a professional site laid out in a manner consistent with the buyer’s preconceived notions of how a website should function and what a “real” website should look like. Here at Colorado Web Solutions we’ve seen store re-designs double and even triple existing conversion rates within months. Some of the benefits can include; highly customized product detail pages that accurately and professionally present your products, a fresh and contemporary feel to the overall site experience, professional branding throughout the site, new feature sets, seamless transitions from store, to cart, to blog and so much more.

The need for a Yahoo store developer like Colorado Web Solutions in redesigning your site cannot be underestimated. In todays marketplace, it’s imperative to showcase your products as professionally as possible and this is often not possible without using a development service that will take your store beyond your expectations.

 

 

 

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Yahoo Releasing New SEO Feature

Posted on July 2nd, 2013 by Brent Carey

On July 8, 2013 and over the course of the next several weeks, Yahoo will be releasing a new feature for all Yahoo Merchant Solutions stores. The new feature will be directed at creating more SEO friendly image URL’s. The feature will be released in two stages. With each release, store owners will receive a notice in Store Manager indicating the feature is now live.

Yahoo is releasing this new SEO-friendly feature as a way of strengthening the URL’s that are associated with store images. The first phase of this new feature will create SEO-friendly Static URL’s for any new image uploads. Existing image URL’s will stay as they are until the second phase of the rollout. Why are static URL’s good for your images?

  • Static URL’s will help ensure that images are not broken when appearing in directories.
  • Static URL’s do not change. This creates consistency in your SEO efforts.
  • Static URL’s that are descriptive will boost SEO.

To learn more about how you can edit/change image names using the new feature, please have a look at this page.

The first release will focus only on new image uploads, the second phase will give ALL of your existing product images SEO-friendly URL’s. There are some specifics Yahoo is outlining in their post regarding the new Image Upload feature. For more information please see this page.

This is an exciting new feature from Yahoo and we’re sure store owners will find tremendous benefit in its usage. If you have questions about how we can assist, certainly let us know.

Thanks -

CWS Staff

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Yahoo Planned System Maintenance

Posted on February 27th, 2013 by Brent Carey

A reminder for all Yahoo merchants that Yahoo is performing their second planned system maintenance this evening from 7:30 PM PST until 7:30 AM PST on the 28th of February. Yahoo suggests having any publishes completed and any work in Order Manager finished before this period.

For a detailed list of the interruptions that may occur during this period, please see Yahoo’s Help Page.

- CWS Staff

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Yahoo! Merchant Solutions Planned System Maintenance

Posted on February 18th, 2013 by Brent Carey

A quick reminder for all Yahoo store merchants – Yahoo will be performing their first of two planned system maintenance periods February 19-20th. The maintenance will last from 7:30pm PT on the 19th until 7:30am PT on the 20th. During this time period:

  • Store Manager will not be available
  • Store publishes/Order Manager sessions will be stopped
  • Database Inventory will not be available
  • Real-time order posting will be delayed
  • Order numbers will not be generated, Order Confirmations/Order Ship status will be delayed
  • Order, Payment and Catalog API’s won’t be available
  • Promotions Center and Coupon Manager will not be accessible
  • Redeeming Gift Certificates will not be available
  • Registered customers will not be able to access order history
  • FDMS batch submissions and site statistics will be delayed
  • FTP upload will not be available
  • Please do not change user access during this period

Make sure to check Yahoo’s System status page for updates during this planned maintenance. You can find that here.

- CWS Staff

 

 

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Yahoo Small Business Shipping Rate Change

Posted on February 12th, 2013 by Brent Carey

All Yahoo store owners need to remember that the United States Postal Service has recently updated their shipping rates. If your Yahoo store is currently offering USPS and  you are using a Rate Table, chances are you’ll need to update your rates. Yahoo has provided some good links for review if you plan on updating your Shipping Manager.

If Yahoo’s current shipping module doesn’t meet your needs, you might consider an upgrade to a 3rd party shipping module. For more information please see this page:

Yahoo Advanced Shipping Manager

If you have questions – don’t hesitate to contact us here

Thanks -

CWS staff

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When should you Redesign your Yahoo Store?

Posted on September 26th, 2012 by Brent Carey

When should you redesign your Yahoo store? It is a question all Yahoo store owners will be confronted with at some point. Change to any site shouldn’t be made just for the sake of change but in today’s market it is important to stay ahead of the competition. It may be that a redesign is what takes your store to that next level. Many marketing companies will tell you a redesign should be undertaken every one to three years just to keep things fresh.While this notion may be true in a generalized sense, each store is unique and the decision to overhaul the look and functionality of a site can’t be made in a vacuum. That said, chances are that if your Yahoo store is going to continue to be successful or if you want to take your sales beyond their current levels, you might need to consider revamping. Prior to beginning your research into whether a redesign is in your best interest, there are a few questions that may help in your initial decision making process:

Does your site accurately reflect the buying patterns of your key customer base?

Many Yahoo store owners open their store without intimate knowledge of who their target customer really is. They have a product or products they want to sell with little insight into the eventual buying behaviors of their customer base. Over time the store will attract a certain segment of customers which will have distinct buying patterns. At that point you’ll have to ask yourself if the site you started out with still effectively caters to the core crowd? Often times, a redesign may be needed to better position the content and/or functionality of the site with the 20% of your customers making up your main buying group.

Is your website conveying your product and branding message as well as it should be?

Over time you will get to know your products better than most. As you get a good feel for what your customers are like, the question needs to be asked, “Is my site accurately portraying the product and branding message I should be conveying?” It’s a legitimate question and one that far too many owners fail to ask themselves. The best stores have a consistent brand message which is in sync with the products being sold. Successful stores create a community, and have a clear message that directly relates to the product line. Are you doing this with your store? If not, it may be time to consider a new design.

Was SEO a consideration in your first site design?

Often stores are first created on a shoe-string budget or without considering best practices when it comes to optimizing the coding structure for search engines. Fast forward a couple of years and if your store is now making a little money, a redesign may increase the exposure it is currently receiving from the engines. Proper coding can go a long way toward improving a sites indexing potential. Rather than dumping money into Adwords, a redesign can greatly enhance SEO.

Does your site have a fresh and attractive look?

If your site has experienced a dip in traffic or if your store is doing ok but you feel the look is antiquated, it might be time to consider a redesign. Today’s well performing sites are unique in appearance, clean – and flow well using a clear navigational structure. The cream of the crop have a contemporary look and feel to match the products being offered. If your store looks old, out of date or simply doesn’t have the most attractive look, it might be time for a redesign.

If a redesign sounds like something you might be interested in, please fill out a quote request. Mention FALLREDESIGN in your inquiry to receive a 10% discount on your project total*. For a case study of a previous redesign Colorado Web Solutions did with very successful results, please see: coffeecakes.

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Writing Product Descriptions for your Yahoo Store

Posted on September 13th, 2012 by Brent Carey

Writing a good product description is an often overlooked step in promoting rich search engine indexing. As we like to say here at Colorado Web Solutions, content is king. While many Yahoo store owners will focus their new content initiatives on homepage text, category headers or associated articles, many overlook or undervalue the words within the product description. Some clients, pushed for time or having a large product line, will opt to take their product descriptions directly from vendors. While this is a short term solution – it is imperative at some point to enhance vendor descriptions with your own unique text. Search engines love fresh and distinctive copy. More and more engines are devaluing duplicate content, even if that content appears on unrelated sites. We advise all clients to take the time to write their own content, it will pay off!

There are some key points to consider before you start the laborious process of writing your own descriptions:

The copy should be original, persuasive and informative

You are the salesmen and you have one chance to explain to your customer why they want to purchase the product from your store. The product description should reflect that. In your own words, tell your customer the reasons this particular product stands above other options available. If written correctly, the description should sound like a sales pitch from your top salesman! It will make leaving that page that much harder.

Make sure your descriptions are written in a concise and professional manner

The better you’re able to articulate to your customer what the product is intended for, what benefit it has and why it’s the product for them – the more likely they’ll purchase. The best way to accomplish this is to write with correct sentence structure and do it in as few words as possible. Long descriptions which don’t get to the point will end up losing the customer’s interest. The same can be said for poorly written content. People will be turned off if they can’t understand what you’re trying to convey.

Your descriptions should contain keywords that directly relate to the product in question

Most product descriptions will be in the range of 50-70 words. When you think about it, that’s not a lot of room to adequately get your point across, let alone fit in product specific keywords. However, it’s your job to find a way to incorporate at least a couple of pertinent keywords into the copy. Ideally those keywords should be repeated within the description at least twice.

Know your Audience

This may sound silly – but far too many store owners don’t take the time to really know who they’re speaking to. This of course will depend on the products you sell, the markets your products reach, the type of store you’re running, etc. Your product description should directly speak to the persuasions of your intended customer. For example, if you’re marketing to teens, be sure to use their language – if you’re writing to techies, use good technical terms – if you’re speaking to stay at home moms, write in a way they will relate to, etc. Once the customer has read your description, they should feel as though a friend just told them why they need the product. Your description should connect with the buyer on as many levels as possible.

 

Associated Links:

http://www.coloradowebsolutions.com/rtml-product-detail-tabs.html

http://www.coloradowebsolutions.com/rtml-product-feature-tables.html

 

 

 

 

 

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Sale on Yahoo Customer Registration

Posted on September 7th, 2012 by Brent Carey

Two years ago Yahoo launched their much anticipated Customer Registration module. It was a long overdue addition to Yahoo’s web store platform. Initially their registration module was viewed with mild skepticism as the account creation procedure was somewhat unique in that it used pre-existing social media or email login’s to create a user’s profile. At the time, many customer registration modules forced users to create unique user-names/passwords. Realizing that there was a growing consumer trend in which customers were being turned away by having to create unique registration logins, Yahoo took a different route. The Yahoo development team launched a registration module with some forward thinking giving customers the ability to checkout as a guest or – use their preexisting login details from Yahoo, AOL, Google or Facebook to create their account.

The response to the new Customer Registration module has been nothing short of stellar. Not only is the module solid in the back end functions it presents, customers are not being turned away at the point of registration. While Yahoo allows store owners to manually turn on their registration modules; if the store is designed using custom templates an authorized Yahoo developer like Colorado Web Solutions will be needed in order to give the feature a professional and integrated look. As much as possible, the registration should mimic the overall look and feel of the store and checkout.

The vast majority of Colorado Web Solutions client sites using the Registration module, have been delighted with their own customer’s response to this feature. While there are a lot of Yahoo stores already using this – there are still many in need of a developer integration. With that in mind, we’ve decided to offer a 20% discount on our Premier Customer Registration install for a limited time. For more detailed information on our various integration levels, please have a look at:
http://www.coloradowebsolutions.com/rtml-my-account.html

If you’re interested in the advantages gained by installing Customer Registration in your Yahoo store, please fill out the following form and we’ll be in touch shortly.

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