We can't imagine how great their offices smell. Seriously though, CoffeeCakes.com is one of our masterpieces.
Redesigning Your Yahoo Store - Yahoo Store Blog and Tips
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Posted on July 9th, 2013 by Brent Carey
Redesigning a Yahoo store is a key factor in taking both your sales and your customers’ experience to the next level. A redesign can completely change the landscape of your site and in doing so can reinvent your brand image and showcase your products in a completely fresh – and competitive manner.
While is it relatively easy for anyone to purchase a domain and Yahoo store, throw up a few banners, add some products and images and get the site live – it’s much more difficult to differentiate your site from your competitors without hiring an authorized Yahoo developer to customize the look and feel. Without a developer not only will the overall look of your site likely suffer, it is also much more difficult to get the proper exposure and conversion rates with self-managed Yahoo stores. As the market intensifies with more competition – the need for attractive, well laid out and highly functional stores has become not only more prevalent, but a prerequisite for any successful online store.
That’s where a company like Colorado Web Solutions comes in. There are currently a handful of Authorized Yahoo store developers out there. Each developer can bring a wealth of experience and knowledge to any small to mid-size business looking to improve the experience associated with their store and product line. Here at Colorado Web Solutions our primary specialty is in designing attractive Yahoo stores or re-designing existing Yahoo stores. As our portfolio grows – so does our list of successful clients.
I can’t say enough about the benefits of taking a slow to convert, self-designed Yahoo store and transforming it into a professional site laid out in a manner consistent with the buyer’s preconceived notions of how a website should function and what a “real” website should look like. Here at Colorado Web Solutions we’ve seen store re-designs double and even triple existing conversion rates within months. Some of the benefits can include; highly customized product detail pages that accurately and professionally present your products, a fresh and contemporary feel to the overall site experience, professional branding throughout the site, new feature sets, seamless transitions from store, to cart, to blog and so much more.
The need for a Yahoo store developer like Colorado Web Solutions in redesigning your site cannot be underestimated. In todays marketplace, it’s imperative to showcase your products as professionally as possible and this is often not possible without using a development service that will take your store beyond your expectations.
Posted on July 2nd, 2013 by Brent Carey
On July 8, 2013 and over the course of the next several weeks, Yahoo will be releasing a new feature for all Yahoo Merchant Solutions stores. The new feature will be directed at creating more SEO friendly image URL’s. The feature will be released in two stages. With each release, store owners will receive a notice in Store Manager indicating the feature is now live.
Yahoo is releasing this new SEO-friendly feature as a way of strengthening the URL’s that are associated with store images. The first phase of this new feature will create SEO-friendly Static URL’s for any new image uploads. Existing image URL’s will stay as they are until the second phase of the rollout. Why are static URL’s good for your images?
To learn more about how you can edit/change image names using the new feature, please have a look at this page.
The first release will focus only on new image uploads, the second phase will give ALL of your existing product images SEO-friendly URL’s. There are some specifics Yahoo is outlining in their post regarding the new Image Upload feature. For more information please see this page.
This is an exciting new feature from Yahoo and we’re sure store owners will find tremendous benefit in its usage. If you have questions about how we can assist, certainly let us know.
Posted on February 27th, 2013 by Brent Carey
A reminder for all Yahoo merchants that Yahoo is performing their second planned system maintenance this evening from 7:30 PM PST until 7:30 AM PST on the 28th of February. Yahoo suggests having any publishes completed and any work in Order Manager finished before this period.
For a detailed list of the interruptions that may occur during this period, please see Yahoo’s Help Page.
- CWS Staff
Filed Under: General News | Comments Off
Posted on February 18th, 2013 by Brent Carey
A quick reminder for all Yahoo store merchants – Yahoo will be performing their first of two planned system maintenance periods February 19-20th. The maintenance will last from 7:30pm PT on the 19th until 7:30am PT on the 20th. During this time period:
Make sure to check Yahoo’s System status page for updates during this planned maintenance. You can find that here.
- CWS Staff
Filed Under: Yahoo Store News | Comments Off
Posted on February 12th, 2013 by Brent Carey
All Yahoo store owners need to remember that the United States Postal Service has recently updated their shipping rates. If your Yahoo store is currently offering USPS and you are using a Rate Table, chances are you’ll need to update your rates. Yahoo has provided some good links for review if you plan on updating your Shipping Manager.
If Yahoo’s current shipping module doesn’t meet your needs, you might consider an upgrade to a 3rd party shipping module. For more information please see this page:
If you have questions – don’t hesitate to contact us here
Posted on September 26th, 2012 by Brent Carey
When should you redesign your Yahoo store? It is a question all Yahoo store owners will be confronted with at some point. Change to any site shouldn’t be made just for the sake of change but in today’s market it is important to stay ahead of the competition. It may be that a redesign is what takes your store to that next level. Many marketing companies will tell you a redesign should be undertaken every one to three years just to keep things fresh.While this notion may be true in a generalized sense, each store is unique and the decision to overhaul the look and functionality of a site can’t be made in a vacuum. That said, chances are that if your Yahoo store is going to continue to be successful or if you want to take your sales beyond their current levels, you might need to consider revamping. Prior to beginning your research into whether a redesign is in your best interest, there are a few questions that may help in your initial decision making process:
Does your site accurately reflect the buying patterns of your key customer base?
Many Yahoo store owners open their store without intimate knowledge of who their target customer really is. They have a product or products they want to sell with little insight into the eventual buying behaviors of their customer base. Over time the store will attract a certain segment of customers which will have distinct buying patterns. At that point you’ll have to ask yourself if the site you started out with still effectively caters to the core crowd? Often times, a redesign may be needed to better position the content and/or functionality of the site with the 20% of your customers making up your main buying group.
Is your website conveying your product and branding message as well as it should be?
Over time you will get to know your products better than most. As you get a good feel for what your customers are like, the question needs to be asked, “Is my site accurately portraying the product and branding message I should be conveying?” It’s a legitimate question and one that far too many owners fail to ask themselves. The best stores have a consistent brand message which is in sync with the products being sold. Successful stores create a community, and have a clear message that directly relates to the product line. Are you doing this with your store? If not, it may be time to consider a new design.
Was SEO a consideration in your first site design?
Often stores are first created on a shoe-string budget or without considering best practices when it comes to optimizing the coding structure for search engines. Fast forward a couple of years and if your store is now making a little money, a redesign may increase the exposure it is currently receiving from the engines. Proper coding can go a long way toward improving a sites indexing potential. Rather than dumping money into Adwords, a redesign can greatly enhance SEO.
Does your site have a fresh and attractive look?
If your site has experienced a dip in traffic or if your store is doing ok but you feel the look is antiquated, it might be time to consider a redesign. Today’s well performing sites are unique in appearance, clean – and flow well using a clear navigational structure. The cream of the crop have a contemporary look and feel to match the products being offered. If your store looks old, out of date or simply doesn’t have the most attractive look, it might be time for a redesign.
If a redesign sounds like something you might be interested in, please fill out a quote request. Mention FALLREDESIGN in your inquiry to receive a 10% discount on your project total*. For a case study of a previous redesign Colorado Web Solutions did with very successful results, please see: coffeecakes.
Posted on September 13th, 2012 by Brent Carey
Writing a good product description is an often overlooked step in promoting rich search engine indexing. As we like to say here at Colorado Web Solutions, content is king. While many Yahoo store owners will focus their new content initiatives on homepage text, category headers or associated articles, many overlook or undervalue the words within the product description. Some clients, pushed for time or having a large product line, will opt to take their product descriptions directly from vendors. While this is a short term solution – it is imperative at some point to enhance vendor descriptions with your own unique text. Search engines love fresh and distinctive copy. More and more engines are devaluing duplicate content, even if that content appears on unrelated sites. We advise all clients to take the time to write their own content, it will pay off!
There are some key points to consider before you start the laborious process of writing your own descriptions:
The copy should be original, persuasive and informative
You are the salesmen and you have one chance to explain to your customer why they want to purchase the product from your store. The product description should reflect that. In your own words, tell your customer the reasons this particular product stands above other options available. If written correctly, the description should sound like a sales pitch from your top salesman! It will make leaving that page that much harder.
Make sure your descriptions are written in a concise and professional manner
The better you’re able to articulate to your customer what the product is intended for, what benefit it has and why it’s the product for them – the more likely they’ll purchase. The best way to accomplish this is to write with correct sentence structure and do it in as few words as possible. Long descriptions which don’t get to the point will end up losing the customer’s interest. The same can be said for poorly written content. People will be turned off if they can’t understand what you’re trying to convey.
Your descriptions should contain keywords that directly relate to the product in question
Most product descriptions will be in the range of 50-70 words. When you think about it, that’s not a lot of room to adequately get your point across, let alone fit in product specific keywords. However, it’s your job to find a way to incorporate at least a couple of pertinent keywords into the copy. Ideally those keywords should be repeated within the description at least twice.
Know your Audience
This may sound silly – but far too many store owners don’t take the time to really know who they’re speaking to. This of course will depend on the products you sell, the markets your products reach, the type of store you’re running, etc. Your product description should directly speak to the persuasions of your intended customer. For example, if you’re marketing to teens, be sure to use their language – if you’re writing to techies, use good technical terms – if you’re speaking to stay at home moms, write in a way they will relate to, etc. Once the customer has read your description, they should feel as though a friend just told them why they need the product. Your description should connect with the buyer on as many levels as possible.
Posted on September 7th, 2012 by Brent Carey
Two years ago Yahoo launched their much anticipated Customer Registration module. It was a long overdue addition to Yahoo’s web store platform. Initially their registration module was viewed with mild skepticism as the account creation procedure was somewhat unique in that it used pre-existing social media or email login’s to create a user’s profile. At the time, many customer registration modules forced users to create unique user-names/passwords. Realizing that there was a growing consumer trend in which customers were being turned away by having to create unique registration logins, Yahoo took a different route. The Yahoo development team launched a registration module with some forward thinking giving customers the ability to checkout as a guest or – use their preexisting login details from Yahoo, AOL, Google or Facebook to create their account.
The response to the new Customer Registration module has been nothing short of stellar. Not only is the module solid in the back end functions it presents, customers are not being turned away at the point of registration. While Yahoo allows store owners to manually turn on their registration modules; if the store is designed using custom templates an authorized Yahoo developer like Colorado Web Solutions will be needed in order to give the feature a professional and integrated look. As much as possible, the registration should mimic the overall look and feel of the store and checkout.
The vast majority of Colorado Web Solutions client sites using the Registration module, have been delighted with their own customer’s response to this feature. While there are a lot of Yahoo stores already using this – there are still many in need of a developer integration. With that in mind, we’ve decided to offer a 20% discount on our Premier Customer Registration install for a limited time. For more detailed information on our various integration levels, please have a look at:
If you’re interested in the advantages gained by installing Customer Registration in your Yahoo store, please fill out the following form and we’ll be in touch shortly.
Posted on August 28th, 2012 by Matt Sampson - Colorado Web Solutions
It takes a lot to impress me when it comes to customer service. As the owner of Colorado Web Solutions, I have strived to build our company on high quality products and design, but the foundation of it all is great customer service.
As a business owner, I know that customers are the most important aspect of our success and providing great customer service is critical.
I recently had a small issue with a purchase I made with Apple and after contacting them and receiving their replies, I felt compelled to write about it.
Apple is arguably the most successful company in the world right now, they could very simply provide mediocre customer service and probably get away with it, but they don’t. They provide stellar service, even as the monstrous company that they are. I am so very impressed.
I believe that all businesses can learn from examples like this one.
Here are 5 the factors that stood out to me during this interaction with the iTunes Store team.
1) I received a fast reply. It was the same day.
2) The reply was written by (or at least sounded like it was written by) a human.
3) The reply was clear and explained the action they were taking to resolve my issue.
4) The reply was more than an answer, they acknowledged me as a customer and as a person that experienced an issue.
5) When I replied again to them thanking them and praising their service, they took the time to respond to that as well.
I think we can all learn from Apple. If every company could provide service like this in the world, people would be so much more satisfied with their spending.
Here is the interaction:
3 PM Monday I wrote:
Somehow my iphone was having issues purchasing this book previously and it appears to have been purchased either 2 or 3 times. I only wanted it once :)
Can you check to see that it’s only been purchased one time? Thanks so much in advance for your help! Matt Sampson
6:45 PM Monday Apple wrote:
I understand that you are concerned about being charged more than once for “###### (Name omitted by CWS)”. I know you would like to have this taken care of as soon as possible. My name is John from the iTunes Store and I will do my best to help you.
After taking a peek into your iTunes Store account, it does look like it was purchased a second time.
I went ahead and I have reversed the charge for the purchase. In five to seven business days, a credit of $23.95 should be posted to the credit card that appears on your receipt for that purchase.
I really hope this will resolve your concern. If you still have any problems please message me. Thanks for being a great iTunes Store customer.
Have a great day, Matt.
7:30 am Tuesday I wrote:
Thank you so very much, that’s perfect.
I must say that I am blown away by the level of support you provide. Considering you are the largest company in the world, I am absolutely shocked at how amazing you all are. Thank you so much for your service and support. I’m extremely impressed.
Have a great one.
7:45 am Tuesday Apple wrote:
John here again from the iTunes Store. Thank you for your kind words. I was more than happy to take care of this for you.
Nothing makes Apple happier than to hear that we have pleased our customers. I wish you the best and hope that you continue to enjoy the iTunes Store.
Bravo Apple. You’ve got a customer for life now. Are you getting customers for life with your Yahoo Store? This was a great example of one way to do that.
Have a great week everyone -
Matt Sampson | CEO | Colorado Web Solutions
Sign up for your Free Yahoo! Store SEO Report today at: www.15seo.com!
Posted on August 14th, 2012 by Brent Carey
Colorado Web Solutions is often asked by Yahoo store owners what features will help take their web store to the next level. As every site presents its own unique complexities, that is somewhat of a difficult question to answer, at least in a general sense. What that next upgrade should or could be will depend on a multitude of factors. However, if a client’s site is very product-intensive one feature the client should always consider is Advanced Pagination.
It’s amazing how often we encounter client sites or just sites in general, that have a large number of products displayed on a Product Listing page and yet the site is not utilizing Pagination. Without Pagination, customers not only have a bewildering number of products to browse through, they also end up having less control over how the page content is displayed. While there is a current fad for allowing more scrolling in order to serve content/ads as the page is browsed, for many smaller web stores this type of technology is out of reach and wouldn’t necessarily translate to more sales.
Pagination can deliver a more positive experience for a user due to the page loading faster. Having ten or twenty products per page will decrease page rendering times as compared to a hundred or more products. The faster the load time, the better the experience. Having less products per page also means that much less information to digest. Again, less products to look at per page can make it easier for a customer to make a choice.
A good product listing page not only breaks down large numbers of products into manageable sections, but also gives the user options. Customers like having choices when it comes to surfing. Today’s shopper can quickly decipher a page’s pagination feature and sort by 10, 20, 50 items per page or by popularity, name, price and more. Some customers may be inclined to purchase by sorting via price, while others may want to shop by name. Giving people more browsing options can translate to additional sales. We feel that the benefits of Pagination, both aesthetically and functionally make this feature upgrade an important consideration for any Yahoo store.
For more information please see:
We can't imagine how great their offices smell. Seriously though, CoffeeCakes.com is one of our masterpieces.
We are proud to be an Authorized Yahoo! Merchant Solutions Developer featured in the Yahoo! Developer Directory.